NEW YORK, NY -- (Marketwire) -- 10/03/12 -- Multi-screen video ad platform provider Mixpo is pleased to announce their participation alongside Univision Communications, the leading media company serving Hispanic America, at AdMonsters OPS during Advertising Week in New York City.
The challenge before a media company today is to seamlessly and cost effectively connect advertisers and viewers across all devices. Univision has teamed up with Mixpo to successfully offer advertisers integrated advertising packages that reach across Univision's vast array of TV, online, mobile, and tablet properties.
The joint presentation, "Fulfilling the Multi-Screen Promise" will take place at 3:00 p.m. on Thursday, October 4, 2012. Zachary Chapman, senior vice president, director of National Sales, Univision Interactive and David Cole, Mixpo's Vice President, Sales and Business Development, Publishers, will discuss the strategic opportunities multi-screen advertising provides, the inherent challenges in delivering video ads across all digital properties, and the solutions needed to fulfill the multi-screen promise.
OPS is a forum for online advertising leaders to tackle the big issues and learn to leverage operations for increased profitability. Agencies are looking to Demand Side Platforms (DSPs), Real Time Bidding engines (RTB) and Ad Exchanges to more efficiently buy the audiences advertisers want to reach. Publishers are automating workflow and developing yield management capabilities to maximize revenue. Online advertising networks add value as they evolve and reduce friction in the marketplace. At the core of all these changes and suddenly thrust into the spotlight, are ad operations teams.
Mixpo-enabled video ads can run on desktops, smartphones, and tablets. Engrossing interactivity can be added, turning each video ad into an immersive, social experience for greater viewer engagement and ad performance. Its online platform empowers existing production resources to deliver the scalable, customizable and brand identity-aligned video ads advertisers demand. Mixpo provides all the reporting needed to gauge and react to campaign performance -- from ad engagement and completion rates to brand uplift measurements.
Mixpo and Univision recently launched Univision Base Media Plus, an innovative new media planning and buying initiative that empowers its advertisers to execute interactive video ads across all devices.
For more information about their engagement at AdMonsters OPS, please visit: http://www.admonsters.com/event/op-us-3#schedule
About AdMonsters OPS
Founded in 1999, AdMonsters is the global community of digital strategists and technology leaders.
OPS conferences bring together online media leaders building the infrastructure of online advertising.
OPS conferences focus on the operational and technical issues that most affect revenue, profitability, and the viability of online media companies. OPS combines thought leadership from our sponsors and pragmatic sessions led by members of the Ad Ops community. OPS also incorporates AdMonsters' unique focus on personal interaction and the value of our participants' time.
Mixpo provides Media Companies, Brand Advertisers, and Agencies with an online, self-service platform that enables the creation of interactive, multi-screen video ads at scale. Media Companies use Mixpo's platform to seamlessly extend TV campaigns across all of their digital properties -- websites, mobile sites, and apps. Advertisers and Agencies use the platform to generate immersive, brand-rich video ads with unprecedented speed and ease. Mixpo's platform delivers the broadest and deepest array of video ad campaign reports available so Media Companies, Brand Advertisers, and Agencies can readily plan and act on campaigns with informed confidence.
Mixpo, Inc. was founded in 2007 and is headquartered in Seattle, with offices in New York, Boston and Victoria BC. To learn more, visit www.mixpo.com or follow Mixpo on Twitter.
blast! PR on behalf of Mixpo
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