HispanicBusiness

LAVERGNE, TN -- (Marketwire) -- 10/03/12 -- HUSQVARNA VIKING®, a global leader in the sewing industry, today launched the DESIGNER RUBY deLuxe™ sewing and embroidery machine, equipped with a suite of the industry's most advanced and unique technological features. The new DESIGNER RUBY deLuxe™ sewing and embroidery machine boasts the fully-automatic HUSQVARNA VIKING® deLuxe ™ Stitch System, which delivers superior embroidery results, even with challenging specialty threads. The exclusive feature helps sewers create professional projects with ease, regardless of fabric or thread type. It was previously only available on HUSQVARNA VIKING®'s DESIGNER DIAMOND deluxe™ model. In addition, the new machine boasts all of the most-loved attributes of the HUSQVARNA VIKING® DESIGNER RUBY™ sewing and embroidery machine, including the Exclusive SEWING ADVISOR™ and EMBROIDERY ADVISOR™ features and an improved, interactive color touch screen.

"At the heart of HUSQVARNA VIKING® innovation are features such as the brand-exclusive deLuxe ™ Stitch System, which make sewing and embroidering with the DESIGNER RUBY deLuxe™ machine a fulfilling, enjoyable experience like none other," said Katrina Helmkamp, CEO of SVP Worldwide, source of the HUSQVARNA VIKING®, SINGER®, and PFAFF® sewing machine brands. "The DESIGNER RUBY deLuxe™ sewing machine's leading edge technology gives sewers more time and opportunities to savor the experience they love and achieve beautiful results."

Top features on the HUSQVARNA VIKING® DESIGNER RUBY deLuxe™ sewing and embroidery machine that help create an unforgettable experience include:

•The deLuxe™ Stitch System: Effortlessly portions the optimum amount of thread for every stitch, even on challenging novelty threads and fabric. The fully automatic, built-in system helps sewers achieve professional stitch results with fewer adjustments and less effort.

•Improved Interactive Color Touch Screen 5.7" (116 x 87 mm): With a new glossy high resolution touch screen, sewers can enjoy a clearer, more distinct impression of colors, icons and lines, making it easier and more enjoyable to use. Activate any function, stitch or information with just a touch of the stylus or USB mouse!

•EXCLUSIVE SENSOR SYSTEM™ technology: Senses fabric thickness for perfect, even feed. With a tap on the foot control or the touch of a button, the Sensor Foot Pressure automatically lowers and raises the presser foot. The Sensor Foot Pivot also senses the fabric thickness for instant pivoting.