News Column

Halloween Spending Expected to Reach $8 Billion

Oct. 29, 2012

Erin Wisdom

Halloween Spending

For retailers looking to scare up some sales this Halloween, the National Retail Federation has good news.

According to the organization's 2012 Halloween consumer spending survey, a record 170 million Americans plan to celebrate the holiday this year, and those choosing to celebrate are also choosing to spend more than in the recent past. The average person is projected to spend $79.82 on decorations, costumes and candy -- up from $72.31 last year -- and total Halloween spending is expected to reach $8 billion.

Phil Rist, executive vice president of strategic initiatives for BIGinsight, the company that conducted the survey, has a theory concerning what's spurred this spending.

"There's certainly pent-up demand for having some fun this year," Mr. Rist says in a press release, "and shoppers are planning to spend their hard-earned dollars on items that help them get into the Halloween spirit."

Items expected to be bestsellers include some Halloween staples: pumpkin, princess, witch and vampire costumes, which are favorites this year not only for adults and children but also for pets. And of course, another big seller will be those ever-important Halloween sweets -- even for people who don't plan to spend the predicted average of almost $80 on the holiday.

"Not even close," says Steve Sewell of St. Joseph. "I'll buy candy to pass out. That's it for us."

Source: (c)2012 the St. Joseph News-Press (St. Joseph, Mo.). Distributed by MCT Information Services.

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