Facebook, text messages top GOTV tools for young people in New Mexico 'Pledge to GO Vote'
WASHINGTON, Oct. 29, 2012 /PRNewswire-USNewswire/ -- Generation Opportunity, with over 4 million fans on Facebook and direct grassroots engagement with over a quarter million young Americans, today released additional results from their comprehensive New Mexico-specific survey of young adults ages 18-29. The poll found that 72 percent of young New Mexicans plan to vote in the presidential election, only 37 percent are satisfied with elected officials in Washington, and that 81 percent believe key life decisions have been delayed by the poor national economy. The poll also found that of the "Get Out the Vote" (GOTV) reminder tools that will have an impact on young voter turnout in New Mexico, Facebook ranked first at 46 percent and text messages ranked second at 38 percent. Only 10 percent of New Mexico's Millennials thought a phone call would be effective - a clear indication that smartphones and other mobile devices have reached a point of heavy market penetration within the demographic. Generation Opportunity has almost 20,000 followers across the state of New Mexico.
(Photo: http://photos.prnewswire.com/prnh/20121023/DC98728)(Logo: http://photos.prnewswire.com/prnh/20110805/DC48058LOGO)
In addition to the poll results, Generation Opportunity has launched the Pledge to GO Vote Campaign aimed at further increasing the already growing enthusiasm and interest among young adults to participate in the presidential election. Generation Opportunity is encouraging its supporters, their friends, and all those within their networks to Pledge to GO Vote. Read more about the initiative and sign the pledge here at GenerationOpportunity.org/vote.
Watch the video at bit.ly/PledgeToGOVote.
NEW MEXICO'S YOUNG ADULTS - VOTER ENGAGEMENT
-- 72% of New Mexico Millennials plan to vote in the election for President this year. -- Only 37% believe that today's political leaders reflect the interests of young Americans. -- Which will be the more important to you in casting your vote for President in 2012? -- 52% - A candidate's position on issues and a record in public office; -- 5% - A candidate's personal characteristics, like charisma and likeability; -- 35% - They are of equal importance (accepted only this response); -- 3% - Neither is important / something else; -- 5% - Do not know/cannot judge (accepted only this response). -- 53% agreed they will learn more about the policy positions of the presidential candidates in 2012 than they did in 2008.
NEW MEXICO'S YOUNG ADULTS - EFFECTIVE GET OUT THE VOTE (GOTV) TOOLS-- Which of the following, if any, would make young people more likely to vote? (Accepted multiple responses) (Randomized): -- 46% - Facebook reminder message; -- 38% - Text message reminder; -- 31% - Public service announcement; -- 28% - Email reminder; -- 10% - Phone call; -- 20% - None of the above (accepted only this response); -- 4% - Do not know/cannot judge (accepted only this response). -- From which of the following sources do you get your news? (Accepted multiple responses) (Randomized): -- 50% - Network news programs; -- 47% - Friends/family; -- 41% - Cable news programs; -- 39% - Online newspapers; -- 38% - Facebook; -- 35% - Specific websites focusing on topics that interest you; -- 35% - Print newspapers; -- 33% - Radio; -- 21% - Twitter; -- 19% - Comedy news programs (The Daily Show, The Colbert Report); -- 17% - Online magazines; -- 16% - Print magazines; -- 15% - Blogs; -- 3% - Other; -- 3% - None of the above (accepted only this response).
