News Column

South Florida Hotel Business Improved in September

Oct. 24, 2012

Hannah Sampson

Florida beach

Even though September is typically the slowest month of the year for tourism, hoteliers still saw gains compared to last year, according to a report released Tuesday.

Hotel rooms in Miami were about 67 percent full, nearly a percentage point higher than in September of 2011, according to the numbers from Smith Travel Research. Average rates increased almost one percent to about $122 a night, and per-room revenue increased almost 2 percent to $81. September's occupancy increase was welcome in Miami; that measure had dropped year over year in July and August.

In Broward, occupancy was above 59 percent, an increase of four percentage points, with rates up just about a percent to $89. Revenue per available room jumped more than 5 percent to $53.

The Florida Keys saw occupancy increase to 57 percent, an almost five percentage point gain. Average daily rates increased almost 6 percent to about $167. Per-room revenue shot up nearly 11 percent to almost $95.

Source: (c)2012 The Miami Herald. Distributed by MCT Information Services.

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