Social@Ogilvy, a recently launched Ogilvy & Mather practice connecting the agency's social media experts globally to deliver solutions across all areas of business, has appointed Peter Fasano as senior vice president and head of Social@Ogilvy Atlanta. Reporting to Ogilvy Public Relations (Ogilvy PR) Atlanta Managing Director Mickey Nall, Fasano leads a growing team dedicated to developing and implementing cutting-edge social business strategies and solutions for clients.
A digital marketing leader with over 15 years of experience working across agencies and Fortune 500 corporations, Fasano has crafted and executed social media marketing, product development and team-integrated solutions for some of the world's most well known consumer, corporate, government and media brands. Most recently, he managed numerous consulting teams at Dachis Group, serving as Client Partner and Senior Social Media Strategist for Target, Fidelity Investments, Allstate Corp. and DeVry University.
"With more and more clients seeking socially integrated solutions, Fasano's digital marketing and social business background with some of the world's most valued consumer brands along with his proven leadership experience make him the perfect choice to lead our expanding Social@Ogilvy Atlanta team and meet our clients' needs with fresh and innovative strategic campaigns," said Mickey Nall, MD, Ogilvy PR/Atlanta.
Previously, Fasano served as Social Media Marketing Manager for The Coca-Cola Company, where he co-created and launched the global social media practice. He was responsible for co-creating Coca-Cola's consumer engagement and social media response strategy as well as establishing the brand's global social presence on key social media channels including Facebook, Twitter and YouTube. Fasano also managed Coca-Cola's social campaigns for national and global sporting events including the 2010 Super Bowl XLIV, 2008 Vancouver Winter Olympics and 2010 FIFA World Cup South Africa.
"Joining Social@Ogilvy provides me the opportunity to apply my social media experience across all marketing disciplines, providing exciting new opportunities to leverage social to create integrated solutions that drive business value. I'm excited to lead a team of social strategists around the corner to what's next in digital technologies in order to provide forward-thinking, innovative programs to some of the nation's and world's largest brands," said Fasano.
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