BOCA RATON, FL -- (Marketwire) -- 10/23/12 -- PearlBrite Concepts, Inc. ("PearlBrite"), a wholly owned subsidiary of Delta Entertainment Group, Inc. ("Delta Entertainment") (OTCBB: DENG) is pleased to announce 134 Walgreens in Indianapolis are now selling its teeth whitening pens ("PearlBrite Pen").
PearlBrite has a licensing agreement with Reality Star Teresa Giudice, as seen on Bravo Media's "The Real Housewives of New Jersey" and NBC's "Celebrity Apprentice" to use Teresa's name, likeness and image for product branding and marketing of teeth whitening products. Bravo Media's "The Real Housewives of New Jersey" reunion part one was the #1 unscripted cable entertainment telecast for the week (10/2/12) and pulled in 5.8 million total viewers for the night (9/30/12), across all plays, according to Nielsen. The 10PM premiere telecast garnered the highest rated episode of the season with 3.5 million total viewers and 2.1 million adults 18-49, marking season-over-season growth. Teresa's official website www.TeresaGiudice.com receives millions of hits per month. Teresa's Twitter https://twitter.com/teresa_giudice has over 601,000 followers and Facebook http://www.facebook.com/pages/Teresa-Giudice/122688361577?ref=sgm has over 507,000 likes.
Currently, Teeth whitening is a $15 billion industry and the #1 requested cosmetic procedure in the US and elsewhere. The PearlBrite Pen is the perfect way to brighten your smile and if used regularly will whiten your teeth up to 10 shades. The PearlBrite Pen is a one month supply being offered by Walgreens to its consumers for an introductory price of $ 9.99, a 50% discount from its regular $ 19.99 price.
Certain teeth whitening products and procedures have an average 96% success rate, but may vary based upon the condition and upkeep of an individual's teeth and gums. PearlBrite Pens are safe, and will not soften enamel or existing fillings if instructions and frequency of use guidelines are followed. The main ingredient in PearlBrite whitening solution is Carbamide Peroxide. Dentists have used peroxide solutions to achieve whitening results for many years. The percentage of Carbamide Peroxide used in PearlBrite Teeth Whitening is 44%. This mix is considered safe for all teeth and gum types. PearlBrite has a shelf life of up to 2 years.
Leonard Tucker, President of PearlBrite said, "We're very pleased to add 134 Walgreens in Indianapolis to the 292 Walgreens in South Florida that make PearlBrite's teeth whitening Pens available to consumers."
About Delta Entertainment Group, Inc.
Primarily a holding company for its subsidiaries; PearlBrite Concepts, Inc., www.pearlbrite.net, a non-dental cosmetic teeth whitening company; Captivating Concepts Corp., a producer and marketer of cosmetics including, but not limited to, color cosmetics such as nail polish and lipstick through mass market retailers; Creative Music Group, Inc., www.cr8tivemusic.com, a manager, promoter and developer of recording artists in the entertainment industry.
Please visit corporate website at www.pearlbriteconcepts.com to learn more about Delta, PearlBrite and other Delta subsidiaries
As the nation's largest drugstore chain with fiscal 2011 sales of $72 billion, Walgreens (www.walgreens.com) vision is to become America's first choice for health and daily living. Each day, Walgreens provides nearly 6 million customers the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice in communities across America. Walgreens scope of pharmacy services includes retail, specialty, infusion, medical facility and mail service, along with respiratory services. These services improve health outcomes and lower costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers and the public sector. The company operates 8,484 drugstores in all 50 states, the District of Columbia and Puerto Rico.
Forward-Looking Statement: This press release contains forward-looking statements. Such forward-looking statements are subject to a number of risks, assumptions and uncertainties that could cause the Company's actual results to differ materially from those projected in such forward-looking statements. Forward-looking statements speak only as of the date made and are not guarantees of future performance. We undertake no obligation to publicly update or revise any forward-looking statements.
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