News Column

Kitchen Cabinet Door Online Sales Exceed Forecast

Oct 23 2012 12:00AM

Marketwire

Tracker

NEWTOWN, CT -- (Marketwire) -- 10/23/12 -- Horizon Cabinet Door Co. of America, suppliers of high-quality, American-made unfinished and finished cabinet doors, drawer fronts, custom moldings, and other products, reports that cabinet door online sales for the first three quarters of 2012 have exceeded full-year expectations.

"We set aggressive cabinet door sales goals for 2012," says Rick Haylon, Cabinet Doors Product Specialist at Horizon. "Our new e-commerce site has been very well received by remodelers and homeowners and, of course, the quality of our cabinet doors is leading to significant repeat business."

In July 2012, the Joint Center for Housing Studies of Harvard University reported that remodeling activity had increased for the previous two quarters and is poised to accelerate that growth for the next several quarters. The online sales at the e-commerce website for Horizon Cabinet Door Co. has reflected and even exceeded that rate of growth.

Horizon's leadership feels they are well-positioned to continue to increase market share with low-priced, high-quality cabinet doors and drawer fronts presented in an easy-to-use, e-commerce system. Haylon believes that kitchen and bath remodelers and do-it-yourselfers appreciate the ability to quote and buy kitchen cabinet doors at their convenience. "Contractors in this economy, by necessity, have to spend their daytime hours fully occupied in revenue-producing activities. They cannot waste those precious hours shopping or getting quotes. The same is true for DIY-ers who are busy at their own jobs. As a result, we're seeing very strong growth in our evening, weekend and early morning sales as well as our standard daytime sales."

The Horizon website offers two easy-to-select collections of popular kitchen cabinet doors at highly discounted prices, then also offers more customizable door and drawer front styles at industry-best pricing. The site offers tools to simplify the sizing and selection of doors, plus clear answers to common questions and even some less common concerns. Cabinet doors and drawer fronts are offered either finished or unfinished.

"The customer feedback we've received on our site and on our cabinet door quality to date has been outstanding," says Haylon. "We're thrilled that online cabinet door sales have done so well up to now and we will continue to work with our customer base to provide the best possible solutions to continue that growth."

About Horizon Cabinet Door Co. of America, http://www.horizoncabinetdoor.com. Horizon Cabinet Door Co. of America sells high-quality, American-made bath and kitchen cabinet doors, drawer fronts, dovetailed drawer boxes, and accessories to both contractors and homeowners at affordable prices. Cabinet doors and drawer fronts are available either finished or unfinished.

For more information please visit http://www.horizoncabinetdoor.com or call (203) 702-7283.



Contact:
Horizon Cabinet Door Co. of America
(203) 702-7283





Source: Marketwire


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