CHICAGO, IL -- (Marketwire) -- 10/22/12 -- iCrossing, a global digital marketing agency, and Beam Inc. will examine how brands can build closer relationships with their audiences in their presentation at Forrester Research, Inc.'s eBusiness and Channel Strategy Forum.
The Next Round And The Last Call: Creating Connectedness With Lifestyle And Passion Brands*
Few brands stir as much passion and connection as spirits brands. These brands evoke memories, prompt good times, and live in moments of connection, and they have for hundreds of years. Today, the biggest and most compelling advances in technology are falling directly into the world of spirits brands, as people become more connected to information, content, and (most importantly) one another. This session will explore how successful spirits brands like Jim Beam and Maker's Mark are using digital to build connected brands -- or closer relationships with their audiences. This session will explore:
•The last call: What are some of the marketing methods that brands need to move away from? •The next round: How are innovators using digital to build connected brands? What mix of strategy, technology, and media is correct?
Friday, October 26
11:20 am CDT
Gary Stein, Senior Vice President, Strategy and Planning, iCrossing
Rob Mason, Senior Director, U.S. Bourbon, Beam Inc.
Jason Dolenga, Director, Brand Marketing, Maker's Mark
Fairmont Chicago Millennium Park
200 N. Columbus Drive
For more information: Contact Katie Lamkin at firstname.lastname@example.org or (312) 277-4487.
*Must be a registered attendee of Forrester's eBusiness and Channel Strategy Forum to attend. More information here.
iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services -- including paid search, search engine optimization, Web development, social media, mobile, research and analytics -- to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes some of the world's most recognized brands including The Coca-Cola Company, FedEx, The LEGO Group, LG Electronics and Williams-Sonoma Inc. Headquartered in New York, the company has 850 employees in 19 offices globally. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. In addition, iCrossing owns Core Audience, a software as a service (SaaS) data management platform that powers audience-based marketing across bought, earned and owned media. For more information, please visit www.icrossing.com.
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