News Column

Spanish Broadcasting System Adds AP Spanish Online News Service

Oct. 2, 2012

Spanish Broadcasting System Inc. (SBS), a publicly traded Hispanic-controlled media and entertainment company, announced today that 10 of its US radio stations will add the The Associated Press (AP) Spanish Online news feed to its websites.

The agreement between SBS and AP will give the websites a mix of national and international news and photos that will draw from AP's robust coverage across the U.S. and Latin America, where the global news agency has 25 bureaus and is the premier independent news service.

"SBS is proud to partner with AP News," said Andrew Polsky, VP of digital sales at SBS. "Our partnership brings the most trusted news source to our U.S. Hispanic online audience in Spanish. Multiple content verticals, like news, sports, entertainment, etc. are great additions to our network of sites."

"AP is thrilled to have the opportunity to provide SBS with the industry's leading news and information content," said P.J. McCarthy, director of AP Radio Markets Sales. "AP delivers trusted and timely content for the nation's top radio stations, both on-air and online. The addition of AP content to the SBS radio sites will serve the Hispanic community, providing news, entertainment, sports and business content. AP content will also offer SBS' online advertising clients a more diverse content set, providing them the opportunity reach more targeted online viewers."

The 10 SBS stations taking AP Spanish Online are WSKQ-FM and WPAT-FM, New York; KLAX-FM and KXOL-FM, Los Angeles; WLEY-FM, Chicago; KRZZ-FM, San Francisco; and WRMA-FM, WXDJ-FM, WCMQ-FM and WRAZ-FM, Miami.

Source: Copyright PRNewswire 2012

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