News Column

Hayes Martin Associates, Inc. Wins in Prestigious Categories at the 2012 SoCal Awards

Oct 2 2012 12:00AM

Marketwire

ThumbnailLeft to right: Michele Linaweaver, Vice President of Hayes Martin Associates, Inc. and Mercedes Meserve, Marketing Director at Brookfield Homes.LogoTracker

NEWPORT BEACH, CA -- (Marketwire) -- 10/02/12 -- The leading marketing, advertising and public relations firm of Hayes Martin Associates, Inc. was the winner in top categories at the recent SoCal Awards ceremony on September 29th. This prestigious annual event is a joint awards program that showcases the SMCs of the BIA of Southern California and encompassing all facets of new-home sales, marketing, merchandising and design, and toasts the industry's best and brightest throughout the region.

Innovation and creativity are the cornerstones of effective, successful marketing strategies and Hayes Martin Associates was the winner in two of the evening's most influential categories -- Best Neighborhood Branding for Botanika by Brookfield Homes and Best Special Promotion for The Row at ThreeSixty by William Lyon Homes. These specific categories underscore the agency's breadth of expertise and strength in key areas that encompass the creation of memorable, fresh graphic expression as well as the ability to develop and implement a buzz worthy promotional campaign to launch a new luxury neighborhood.

"Our professional and personal commitment to our clients has never wavered and that means we always strive to meet and exceed their expectations on every level. As an agency, we remain focused on cutting-edge work that distinguishes us in this very competitive industry and I am simply delighted that we won from such a dynamic field of entries," said Sandra Keedy, President and Creative Director of Hayes Martin Associates, Inc. "In this fast-paced, evolving world of communications, our objective is to consistently stay one step ahead of the rest. We aim to develop inventive, strategic marketing that connects with Southern California consumers and works in tandem with our clients to help them achieve their corporate goals. It is a genuine honor to be awarded in this fashion and my congratulations once again to our valued clients and the team at Hayes Martin Associates."

Hayes Martin Associates is one of the nation's leading marketing, advertising and public relations firms of residential homebuilders, land developers and master-planned communities. Since its founding in 1987, the award-winning firm has provided clients with the combined talents of highly experienced and respected team of professional specialists.

The agency represents a client roster of highly regarded homebuilders and master-planned community developers including the Irvine Company, which relies on Hayes Martin Associates, Inc. for a broad spectrum of marketing expertise and strategic programs for the Villages of Irvine® and William Lyon Homes' Southern and Northern California Divisions, Brookfield Homes, Rosedale Land Partners, LLC. and The Legacy Collection in Covenant Hills by Warmington Residential California. The agency represents Brookfield Residential and their master-planned communities of Spencer's Crossing and Audie Murphy Ranch. All enjoy marketing partnerships with Hayes Martin Associates.

Hayes Martin Associates is also actively involved in numerous philanthropic organizations and institutions, from HomeAid Orange County, the charitable arm of the Building Industry Association of Southern California, and City of Hope to the Sisters of the Sacred Heart Retreat Center. Sandra Keedy currently serves on the Board of Directors for HomeAid and is Vice President of Communications Marketing and Public Relations for HomeAid Orange County.

A full scope of the agency's capabilities is available at www.hayesmartin.com. Visit the website today to learn more. You may also Like HMA on Facebook and follow the agency on Twitter. Hayes Martin Associates, Inc. offices are located at 1300 Dove Street, Suite 205, Newport Beach, CA 92660. Please contact by email at sandyk@hayesmartin.com or phone at 949-417-1799.



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Source: Marketwire