News Column

Spirit Day Spreads Across Social Media

Oct. 19, 2012

Rebecca Villaneda--HispanicBusiness.com

Spirit Day

In honor of Spirit Day, various companies, celebrities and brands are changing their social media profiles purple to support LGBT young people.

In early October 2010, Canadian teenager Brittany McMillan halped launch Spirit Day, a day wear people wear the color purple to show support for LGBT young people who are victims of bullying.

The day is supported and promoted by Gay & Lesbian Alliance Against Defamation (GLAAD).

Today, celebrities, such as Ricky Martin, Reba McEntire and Paris Hilton, as well as recognized sports brands the NBA and the MLB have changed their porfile photos to reflect Spirit Day.

"Stand Up For LGBT Youth And Rally Against Bullying On Spirit Day!" tweeted Spirit Day ambassador Perez Hilton, who also shared this link about how to get more involved.

The name Spirit Day comes from the purple stripe of the Rainbow Flag, defined by Gilbert Baker, creator of that flag, as 'representing spirit.'"

The observance was inaugurated in response to a rash of widely-publicized bullying-related suicides of gay school students in 2010, including that of Tyler Clementi.

"Of course I'll B wearing purple 2morrow Hope u r 2! Solidario con la causa. Mañana uso morado. No al acoso escolar #SpiritDay"tweeted Ricky Martin.

On Facebook, the White House, the Los Angeles Dodgers, MTV and Ketel One Vodka have all gone purple for Spirit Day.

Even the Fonz, Harry Winkler, tweeted this photo of himself wearing a purple shirt, and wrote: "I'm wearing purple with @glaad for # SPIRIT DAY..NO ONE should be bullied for WHO THEY ARE!!!"



Source: HispanicBusiness.com (c) 2012. All rights reserved.


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