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New Market Research -- Is Android OS Enough or Do Manufacturers Need Unique Product Features?

Oct 19 2012 12:00AM

Marketwire

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ROCKVILLE, MD -- (Marketwire) -- 10/19/12 -- MarketResearch.com has announced the addition of the new report "Android and Windows: Creating Differentiators," to their collection of market reports.

Manufacturers can save on development cost and faster time-to-market by using third party OS offered by Android and Windows. The downside is a lack of unique differentiators in the crowded, highly competitive smartphones and tablets markets. Major manufacturers like Samsung Corp have had to resort to costly software layers for differentiation. Euromonitor International explores and suggests selective features implementation and consumer engagements as differentiators.

Euromonitor International's Android and Windows: Creating Differentiators global briefing offers insight on emerging geographies, key growth categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, and offers strategic analysis of key factors influencing the market -- be they new product developments, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and the criteria for success over the next five years. From the latest innovations such as BD players, EBooks, Netbooks and OLED TVs to existing technologies such as Desktops, Home Audio and Cinema Systems, Mobile Phones and In-Car Entertainment, Euromonitor International offers a consistent yet incisive snapshot of the Consumer Electronics industry.

For more information, visit http://www.marketresearch.com/land/product.asp?productid=7164052&progid=84805

About MarketResearch.com

MarketResearch.com is the leading provider of global market intelligence products and services. With research reports from more than 720 top consulting and advisory firms, MarketResearch.com offers instant online access to the world's most extensive database of expert insights on global industries, companies, products, and trends. Moreover, MarketResearch.com's Research Specialists have in-depth knowledge of the publishers and the various types of reports in their respective industries and are ready to provide research assistance. For more information, call Cindy Frei at 240.747.3014 or visit http://www.marketresearch.com.



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Contact:
Cindy Frei
MarketResearch.com
240.747.3014
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Source: Marketwire


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