News Column

Big Bird, Sesame Street Land an App for the iPad

Oct. 18, 2012
Sesame Street

Sesame Workshop, the non-profit organization that produces Sesame Street, and Impelsys today announced the launch of the Sesame Street Elmo Story Collection App for iPad. The newly released app includes six popular Elmo titles, including three audio ebooks, two of which are exclusive to the app.

The Elmo Story Collection consists of the following titles:

Tickle Me, My Name Is Elmo (audio ebook)

Elmo and His Friends (audio ebook) - exclusive

Monsters Can Share (audio ebook) - exclusive

Elmo's ABC Book

Counting with Elmo

Mommy Loves Elmo

The Elmo Story Collection App also includes a number of features that make reading fun and support beginning reader skills. The app includes text highlighting, which visually reinforces the narration in the audio ebooks. The auto play feature automatically turns book pages for young readers so they can more easily follow along. In addition, each title includes book-specific helpful reading tips, which help extend the learning with fun activities and critical thinking skill building.

The new Elmo Story Collection app for the iPad is an extension of the Sesame Street eBookstore, a website and app offering unlimited access to a library of more than 160 Sesame Street ebooks with the purchase of a monthly or yearly subscription. The Elmo Story Collection app features four titles from the Sesame Street eBookstore along with two brand-new exclusive titles. The Elmo Story Collection does not require a Sesame Street eBookstore subscription and once downloaded is accessible without an Internet connection.

"Reading on tablets has opened up exciting new ways for preschoolers and their parents to learn and enjoy reading together," said Jennifer A. Perry, Vice President of Worldwide Publishing for Sesame Workshop. "This new and exclusive collection of Elmo ebooks offers digital-savvy families an easy way to encourage early literacy anywhere and at any time."

The Sesame Street eBookstore is powered by iPublishCentral, an award-winning digital publishing platform developed by Impelsys, a fast-growing company that enables book publishers to deliver their content online with a cost-effective turnkey solution.

"Sesame Workshop has now partnered with us to convert hundreds of published Sesame Street books into ebooks, delivering a whole new reading experience to their customers who can access those eBooks from any location and at any time," said Sameer Shariff, founder and CEO of Impelsys. "The launch of this Elmo Story Collection for iPad is further illustration that iPad apps are a crucial way of distributing valuable digital content to readers on the devices they love to use every day."

The Elmo Story Collection App is available for $1.99.

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Source: Copyright PrimeNewswire 2012

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