BALTIMORE, MD -- (Marketwire) -- 10/18/12 -- The management at the Baltimore Marriott Waterfront has noticed some significant changes in the way meetings are being booked and hosted of late, particularly at hotels near the Baltimore Convention Center -- and that is translating into adaptations in the way the hotel is bidding for and servicing these events.
According to Paul Leader, Director of Event Management at the Baltimore Marriott Waterfront, there are some significant changes in the group business marketplace these days and he has identified the following trends:
•Planning is very short term. •The goal is to cram a lot of activities into a shorter amount of time -- with the average length of a meeting now down to about two or two and a half days with a greater focus on business. The actual length of the meeting day is also longer now. •Corporate customers have downsized their event planning teams and as a result they have to do more with less both in terms of the people who plan meetings and the overall budget for the meeting itself. •Meetings are being combined to cut costs on Baltimore meeting space. •A community involvement component is being added to the meeting agenda so the group function doesn't look excessive -- this means that usually the first half-day of the agenda involves a race for a charity, planting a tree, or building a house for Habitat For Humanity. •Planners are serving healthier foods. They are much more critical of the calorie count on the menus and try to reinforce healthier eating with attendees by serving fruit and natural yogurts versus donuts. •Recognition events to show appreciation for employees are now being incorporated as part of the meetings on a more frequent basis.
Companies are also placing more importance on who they are doing business with and whether or not the venue is a good corporate partner. As a result they are looking at things like environmentally friendly activities of the Baltimore Convention Center hotels.
As a result, Mr. Leader points out that these trends are causing hotels to adapt the services they offer. "There are so many hotels in any one city that the CEO of a corporation wants to make sure that the hotel where his company is hosting a meeting is going to treat his people as kings and queens. Therefore, service, personalized attention, and delivering on each and every promise are the keys to booking these meetings."
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