News Column

eBay to Become More Regional, Personal, Easier

October 11, 2012

Online auction site eBay is rolling out a new version of its website to US users over the next 100 days, company chief Devin Wenig announced Wednesday.

The site will be easier and clearer and in the future will have more regional offers, said Wenig, speaking at a press event in New York. The look of the website is cleaner all across its search, product and checkout pages.

Although the update is still being rolled out, users can activate it now by visiting eBay's website.

EBay has more than 100 million active users, whose purchases on the site total 70 billion dollars, Wenig said. Every second about 2,000 dollars is transacted at eBay worldwide. EBay is there through the entire buying process, from searching to ordering.

Wenig said this "unbelievably powerful" data can be used to present customers tailor-made offers.

The company's marketing chief, Rochelle Parham, said that no other enterprise in the world has such comprehensive customer data as eBay. The buying experience in the future will be easier and clearer, and there will be regional offers.

Source: Copyright 2012 dpa Deutsche Presse-Agentur GmbH