NEW YORK, NY -- (Marketwire) -- 10/01/12 -- Appinions, the only opinion-powered influence marketing platform, just announced the addition of its 30th client within 10 months. Discovery Communications is the latest account to join the company's burgeoning roster. The signing of the media juggernaut, home to the Discovery Channel, TLC and Animal Planet, among other media properties, marks Appinions' first network client.
In addition to Discovery Communications, Appinions continues to diversify its portfolio of clients with the recent inclusion of high-profile top-tier accounts American Airlines and Text 100 to its roster. These newest accounts join an assemblage of industry-leading clients that include Amgen, Condé Nast, Dell, Dole, The Economist, Edelman, Forbes, iCrossing, Reprise Media, Rosetta, Sabra and Weber Shandwick, among others.
"We are very excited to count Discovery Communications as the newest member of our prestigious and ever-expanding client portfolio," said Larry Levy, Appinions co-founder and chief executive officer. "Our clients recognize that Appinions is an integral and groundbreaking tool in harnessing the power of influence for their brands. And we believe our rapid growth reflects the company's position as a vibrant and emerging leader in the influence marketing space."
This news is the latest in a series of announcements that reflects Appinions' marked evolution, including the appointment of advertising legend Jon Bond as the company's senior marketing advisor, as well as the addition of five members to its Board of Mentors, hailing from Edelman Digital, Cornell University, and Dell. These recent developments speak to clients and industry influencers recognizing Appinions' position as a true contender with a distinct command for the expanding influence marketing space.
On a broader level, the procurement of such diverse clientele also portends a movement towards greater investment in tech, with Forbes reporting earlier this year that CMOs will spend more money on tech advancements than CIOs.
Levy continues, "The caliber of clients Appinions has secured within the last 10 months clearly represents a shift in the marketplace and its embrace of the ascendance of influence marketing with brands and agencies -- and we're enjoying the benefit of that momentum. More and more, we're seeing a trend towards marketers harnessing the power of 'big data' to their advantage, understanding the need to spend real marketing dollars on tech to remain viable in a fluctuating space. And Appinions remains positioned at the forefront of this trend, armed with a distinct, informed and strategic vision for our clients."
Appinions is an opinion-based influence marketing platform that enables agencies and brands to identify, analyze, engage, monitor and measure relevant influencers. Built on more than a decade of Cornell University research, Appinions extracts and aggregates opinions from more than 5 million sources including blogs, social networks, forums, and newspaper and magazine articles. Appinions is a privately owned company based in New York City.
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