HispanicBusiness

Baristas Coffee Company, Inc. (OTCPK:BCCI) announced today that the filming of a reality show, currently in its initial stages of production, about their drive-through coffee chain likened by some as Starbucks meets Hooters, will commence the second week of February.

M&M Productions will produce and Mark Teitelman will direct, according to Barry Henthorn, CEO.

"The show will be a character-driven, drama-filled adventure and a true soap opera," said Mark Mayer, CEO of M&M Productions. The first season will take place in Seattle, Baristas' home base. In Seattle they have six locations and a mansion called the Coffee Castle. The "girls," called baristas, will compete with each other in a series of challenges to determine who gets the best shift (they can make up to $500 a day in tips) and who gets to live in the opulent Coffee Castle. Every week, 35 new girls will audition for spots at the locations that have been vacated by girls who failed to meet the challenges. Along the way we learn about the lives of the girls and the two entrepreneurs who founded Baristas, Barry and Scott, along with the girls' supervisors as they try to run the business. All of Baristas' locations feature girls in themed evocative costumes.

Customers will be invited to vote for their favorite girls and the results will figure into the weekly challenges. Competition between the girls will take place at the locations, the Coffee Castle and on promotional trips where Scott and Barry will be opening new locations around the country.

Mark Teitelman commented: "This is about two owners going after the American dream. Their coffee empire is built one smokin' hot chick at a time."

M&M Productions was behind FOX television's poker series "The Million Dollar Challenge." Mayer has produced shows for Keith Oberman, Jesse Ventura and Dennis Miller.

Teitelman has directed feature films and unscripted programming, has won seven sports Emmys and directed dozens of network promos and commercials. He also directed "Hoosiers 2" with Matthew Perry, "Star Wars: ESPN Fantasy Football," "Lance Is a Jerk" with Lance Armstrong, and "Hero Dog Awards" with Paula Abdul and Betty White.