HispanicBusiness

Allison+Partners has launched its Hispanic practice, Nuestra Voz, and hired of Carolina Guana as multicultural market group account director. In her new role, Guana will support agency clients, lead the growth of the practice and develop ways to integrate Hispanic outreach into Allison+Partners' products and services.

"Our commitment to innovation means we're continuously anticipating and responding to cultural shifts," said Andy Hardie-Brown, co-founder and COO of Allison+Partners. "Nuestra Voz will give our clients new reach and complement the agency's international development initiatives."

Guana joins Allison+Partners with over 20 years of experience. A native of Bogota, Colombia, Guana has lived most of her life in the U.S. She has planned and produced marketing and internal communications programs for Fortune 500 companies such as Honeywell, ValueOptions and Blue Cross Blue Shield, among others.

Prior to Allison+Partners, Guana was employed by a Hispanic advertising and PR firm.