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Top 25: What Corporate America Is Reading, December 2011

Jan. 16, 2012
books Corporate America reads

800-CEO-READ, a leading direct supplier of book-based resources, compiles a monthly list of best-selling business books based on purchases by its corporate customers nationwide. Here are the best sellers for December 2011, plus descriptions of the Top 10.

1. "Start with Why: How Great Leaders Inspire Everyone to Take Action" by Simon Sinek; Portfolio, 256 pages ($15)

2. "Zappos Experience: 5 Principles to Inspire, Engage, and Wow" by Joseph Michelli; McGraw-Hill, 256 pages ($25)

3. "Strengths Finder 2.0" by Tom Rath; Gallup Press, 175 pages ($22.95)

4. "Ultimate Online Customer Service Guide: How to Connect with Your Customers to Sell More" by Marsha Collier; John Wiley & Sons, 252 pages ($24.95)

5. "Business at the Speed of Now: Fire Up Your People, Thrill Your Customers, and Crush Your Competitors" by John M. Bernard; John Wiley & Sons, 232 pages ($24.95)

6. "From Values to Action: The Four Principles of Values-Based Leadership" by Harry M. Jansen Kraemer; Jossey-Bass, 224 pages ($27.95)

7. "The Great Workplace: How to Build It, How to Keep It, and Why It Matters" by Michael Burchell and Jennifer Robin; Jossey-Bass, 272 pages ($27.95)

8. "Who Moved My Cheese?" by Spencer Johnson; Putnam, 96 pages ($19.95)

9. "How to Market to People Not Like You: 'Know It or Blow It' Rules for Reaching Diverse Customers" by Kelly McDonald; John Wiley & Sons, 218 pages ($24.95)

10. "The Go-Giver: A Little Story about a Powerful Business Idea" by Bob Burg and John David Mann; Portfolio, 144 pages ($21.95)

11. "Growing Great Employees: Turning Ordinary People Into Extraordinary Performers" by Erika Andersen; Portfolio, 304 pages ($17)

12. "What Got You Here Won't Get You There: How Successful People Become Even More Successful" by Marshall Goldsmith and Mark Reiter; Hyperion Books, 236 pages ($24.99)

13. "How to Speak Money: The Language and Knowledge You Need Now" by Ali Velshi and Christine Romans; John Wiley & Sons, 190 pages ($24.95)

14. "What to Ask the Person in the Mirror: Critical Questions for Becoming a More Effective Leader and Reaching Your Potential" by Robert Steven Kaplan; Harvard Business Press, 288 pages ($26.95)

15. "Why Good Things Happen to Good People: The Exciting New Research That Proves the Link Between Doing Good and Living a Longer, Healthier, Happier Life" by Stephen Post and Jill Neimark; Broadway, 272 pages ($23.95)

16. "The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy" by Jon Gordon; John Wiley & Sons, 192 pages ($21.95)

17. "Google+ for Business: How Google's Social Network Changes Everything" by Chris Brogan; Que, 192 pages ($24.99)

18. "Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization" by Leonardo Inghilleri and Micah Solomon; AMACOM, 170 pages ($21.95)

19. "Love Leadership" by John Hope Bryant and Bill George; Jossey-Bass, 203 pages ($27.95)

20. "Fascinate: Your 7 Triggers to Persuasion and Captivation" by Sally Hogshead; HarperBusiness, 288 pages ($26.99)

21. "Engaging the Hearts and Minds of All Your Employees: How to Ignite Passionate Performance for Better Business Results" by Lee J. Colan; McGraw-Hill, 204 pages ($24.95)

22. "Drinking from the Fire Hose: Making Smarter Decisions Without Drowning in Information" by Christopher J. Frank and Paul F. Magnone; Portfolio, 256 pages ($26.95)

23. "The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution" by Brian Solis; John Wiley & Sons, 304 pages $24.95)

24. "TouchPoints: Creating Powerful Leadership Connections in the Smallest of Moments" by Douglas Conant and Mette Norgaard; Jossey-Bass, 208 pages ($26.95)

25. "Great by Choice: Uncertainty, Chaos, and Luck - Why Some Thrive Despite Them All" by Jim Collins and Morten T. Hansen; HarperBusiness, 320 pages ($29.99)

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Descriptions of the Top Ten

1. "Start with Why: How Great Leaders Inspire Everyone to Take Action" by Simon Sinek; Portfolio, 256 pages ($15). According to Sinek, the most inspiring leaders ask "why" an organization does what it does. This simple question has the power to encourage others to achieve extraordinary things, and Sinek shows readers how to apply this philosophy to their workplace.

2. "Zappos Experience: 5 Principles to Inspire, Engage, and Wow" by Joseph Michelli; McGraw-Hill, 256 pages ($25). Given unprecedented access to one of the most successful online retailers in the world, the bestselling author of "The Starbucks Experience" unveils the customer-experience strategies that have made Zappos the model of leadership success

3. "Strengths Finder 2.0" by Tom Rath; Gallup Press, 175 pages ($22.95). A great way to help find the right fit for the people in your organization or for yourself.

4. "Ultimate Online Customer Service Guide: How to Connect with Your Customers to Sell More" by Marsha Collier; John Wiley & Sons, 252 pages ($24.95). "The Ultimate Online Customer Service Guide" gives you the keys to authentic and engaged service to customers through social media. Using a blend of case studies, a primer on classic online customer service, and instructions on how to execute quality customer service, this book enables you to access the opportunities that social media presents as a means of serving customers.

5. "Business at the Speed of Now: Fire Up Your People, Thrill Your Customers, and Crush Your Competitors" by John M. Bernard; John Wiley & Sons, 232 pages ($24.95). "Business at the Speed of Now" delivers a new real-time management philosophy and system to leaders looking for better results in today's constantly changing market. Companies that inspire and equip employees and expect them to seize opportunities and solve problems in the now will enjoy a distinct competitive advantage in a world where speed matters most.

6. "From Values to Action: The Four Principles of Values-Based Leadership" by Harry M. Jansen Kraemer; Jossey-Bass, 224 pages ($27.95). In this highly anticipated book, Kraemer argues that today's business environment demands values-based leaders who, in "doing the right thing," deliver outstanding and lasting results. The journey to becoming a values-based leader starts with self-reflection.

7. "The Great Workplace: How to Build It, How to Keep It, and Why It Matters" by Michael Burchell and Jennifer Robin; Jossey-Bass, 272 pages ($27.95). Based on research conducted by the Great Place to Work Institute, "The Great Workplace" explains the concept of a Great Place to Work and demystifies the Institute's Great Place to Work model. Companies featured include General Mills, Google, and Microsoft.

8. "Who Moved My Cheese?" by Spencer Johnson; Putnam, 96 pages ($19.95). "Who Moved My Cheese?", now in its amazing fifth year on national best-seller lists, has changed the way the world looks at change. With well over 6 million hardcover copies sold in the United States and more than 12 million copies sold in thirty-seven countries, "Who Moved My Cheese?" continues to make a big difference in countless lives.

9. "How to Market to People Not Like You: 'Know It or Blow It' Rules for Reaching Diverse Customers" by Kelly McDonald; John Wiley & Sons, 218 pages ($24.95). Arguing for focusing on customer values rather than demographics, "How to Market to People Not Like You" reveals how you can grow business and profits by targeting those who are different from your core audience, rather than those who share similarities.

10. "The Go-Giver: A Little Story about a Powerful Business Idea" by Bob Burg and John David Mann; Portfolio, 144 pages ($21.95). A journey of surprises, twists, and turns, "The Go-Giver" is a pithy business parable whose theme is that putting the other person first is the key to business success and personal fulfillment.



Source: (C) 2012 Mclatchy-Tribune News Service.. All Rights Reserved


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