Univision Communications Inc. has announced it will hold its annual Upfront presentation for advertisers in New York City at 11 a.m. on Tuesday, May 15, 2012, at the New Amsterdam Theatre.
Last year, during the presentation, Mexican media giant Grupo Televisa was held in high regards after the network took a $1.2 billion stake in Univision. This guaranteed programming pipeline and expanded it to include digital rights for the first time so Univision can offer integrated deals to advertisers, according to AdAge.com.
Last May, Univision announced three new reality shows for 2012: a Televisa contest to find the best child entertainers called "Little Giants," a competition to pick future telenovela talent called "Novela Stars," and a Spanish-language version of "The Biggest Loser" featuring Hispanic families on a weight-loss mission, reports AdAge.com.
Univision works with marketers to help them understand the New American Reality, where the 50 million plus Hispanic population is re-shaping the nation and, for many brands, represents an untapped $1 trillion economy, according to HispanicAd.com.
More details about Univision's Upfront event will be made available in the coming weeks.
