Today, Marissa Mayer, Google's VP of Local, Maps and Location Services, announced that the search engine giant has acquired Zagat, the well-known restaurant and entertainment guide. It's a step that holds much promise, as Zagat's methodology for supplying user-generated content is well established, and Google's online presence has the potential to turn Zagat's mostly print-centric business into an online force.
"This may be the most important announcement in our 32 years of business: We have been acquired by another great company, Google," wrote Tim Zagat on Zagat.com. "Nina and I will continue to be active in the business as co-Chairs; however, the merger of our resources, expertise and platforms with those of Google will give us the opportunity to greatly expand."
He added: "We believe that this merger will be not only in their best interests, but also in the interests of our customers thanks to the vast additional resources and reach that Google will bring to our company. Google is the first place everyone goes when looking for information; it's the perfect home for our content."
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