News Column

Walmart Adds Sale of Tickets To Services

Sept. 6, 2011

Tiffany Ray

walmart

Consumers can add concert tickets to their shopping lists if they are headed to one of more than 20 Inland Walmart stores.

In a deal with Ticketmaster launched last year, Walmart has installed kiosks in the electronics departments of 69 Southern California stores where shoppers can browse music, sports and other events, search for tickets and then purchase them from a Walmart associate.

Although the kiosks are not completely self-service, Nathan Hubbard, Ticketmaster CEO, said in a news release they offer fans a "very convenient way to learn about upcoming events, purchase and take home tickets without leaving their neighborhood."

Hubbard said Ticketmaster also would offer exclusive deals to Walmart customers through the partnership.

Inland locations include stores in Apple Valley; Beaumont; Chino; Colton; Corona; Fontana; Hemet; Highland; La Quinta; Moreno Valley; Palm Desert; Palm Springs; Perris; Rancho Cucamonga; Redlands; Rialto; Riverside; San Bernardino; San Jacinto; Victorville and Yucca Valley.

Ticketmaster has installed kiosks in nearly 1,200 Walmarts across the country.

A spokeswoman in Los Angeles said it's too early for specific data on usage, but anecdotally the kiosks have been "well received."

Ticketmaster also operates retail kiosks in a handful of other Inland locations, including Arrowhead Credit Union Park in San Bernardino, the San Manuel Indian Bingo & Casino in Highland and La Curacao department stores.

More information on locations can be found on the Ticketmaster website, www.ticketmaster.com. The Southern California rollout was completed in early August. No additional locations are planned at this point.

For Walmart, it's one of several major efforts to stand out from the competition during tough economic times.

The Arkansas-based retailer also has expanded its grocery selections in stores to draw in shoppers and has opened a series of Walmart Express stores, with smaller selections of groceries and other basics.



Source: (c) 2011 The Press-Enterprise (Riverside, Calif.)


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