News Column

Four New Kindles From Amazon Include Touchscreens, Kindle Fire

Sept. 28, 2011

Staff-HispanicBusiness.com

amazon kindle, kindle fire, touchscreens

Amazon has introduced four new Kindles to its revolutionary line of e-readers. Of the new Kindle family, three are all-new Kindle e-readers that the company describes as "smaller, lighter, and more affordable than ever before." The fourth new entrant, the Kindle Fire, is a full-color unit employing a customized version of the Android operating system to bring users multimedia -- movies, TV shows, music, apps and games -- along with Kindle's traditional reading materials.

"We've now reached the magical two-digit price point for Kindle -- twice: the new Kindle and Kindle Touch are only $79 and $99," said Jeff Bezos, Amazon.com Founder and CEO. "Kindle Touch 3G is the new top-of-the line e-reader with free 3G -- no monthly fees or annual contracts -- and is only $149," he added.

"Kindle Fire brings together all of the things we've been working on at Amazon for over 15 years into a single, fully-integrated service for customers. With Kindle Fire, you have instant access to all the content, free storage in the Amazon Cloud, the convenience of Amazon Whispersync, our revolutionary cloud-accelerated Web browser, the speed and power of a state-of-the-art dual-core processor, a vibrant touch display with 16 million colors in high resolution, and a light 14.6-ounce design that's easy to hold with one hand -- all for only $199. We're offering premium products, and we're doing it at nonpremium prices."

Of the individual models, the new $79 Kindle is "the lightest, most compact Kindle" and "is 30 percent lighter at just 5.98 ounces, 18 percent smaller, and turns pages 10 percent faster." It is pocket sized, yet still sports a 6-inch electronic ink display.

The Kindle Touch, at $99, incorporates touchscreen technology into the classic Kindle display. It is available for pre-orders today, but ships Nov. 21.

The new "top-of-the-line" Kindle Touch 3G is $149, and offers the same features as the Kindle Touch, yet with a 3G Internet connection, meaning your Kindle is always online and able to download books or other content. Importantly, Amazon pays for the 3G connection -- there's no monthly fee or annual contract. It's also available for pre-orders today, but ships Nov. 21.

Finally, the Kindle Fire, at $199, puts all types of digital content at your fingertips, from movies to music to books, with the bonus of Amazon Prime members able to access "instant, unlimited, commercial-free streaming of over 11,000 movies and TV shows at no additional cost." The Kindle Fire comes with one free month of Amazon Prime.

Of note to fans of comic books and graphic novels, the Kindle Fire will display such in full color, including "Watchmen," the bestselling graphic novel of all time, which has never before been available in digital format. Full-color version of many magazines, cookbooks and more are also available. According to the company, Kindle Fire customers will get a free three-month trial to 17 Condé Nast magazines. In addition, many Android apps and games are available through the Amazon App Store.


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Source: HispanicBusiness.com (c) 2011. All rights reserved.


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