News Column

McDonald's Monopoly Returns

Sept. 27, 2011

Staff--HispanicBusiness

McDonald's Monopoly Returns

Two of the most iconic images in Americana, the Golden Arches and the mustachioed Monopoly Man (a.k.a. Rich Uncle Pennybags), are teaming up once again to offer McDonald's customers fun and prizes. Now in its 19th iteration, the game is incorporating online elements as it seeks to further distance itself from a controversial past.

To play, a customer purchases the items at McDonald's that offer a pull-off monopoly pieces. Some tickets carry instant-win prizes that range from menu items to large cash awards or even a car. Other game pieces can result in a prize through matching with certain other pieces; the rewards are even larger cash prizes (up to dollar $1 million), a 2012 Nissan Leaf; or even a Caribbean vacation.

This year, there is also an online game. Each game piece has an 11-digit code which can be entered online at www.playatmcd.com for "a second chance to win." In addition, each online play merits you one entry into a "sweepstakes," and every five meritts a player 10 sweepstakes entries. This final drawing, taken from all online entries, will bestow a car upon the winner, sometime in mid-November.

Interested parties can even request a free chance to play rather than purchasing food items at McDonald's. To do this, per McDonald's, simply mail "a legibly handwritten, self-addressed, stamped envelope with sufficient postage and a return address, including first and last name, street address, city, state, and ZIP or postal code to: 2011 MONOPOLY Game at McDonald's Game Piece Request, P.O. Box 49180, Strongsville, OH 44149-0180."

Between 1995 and 2000, an employee of the subcontractor McDonald's used to administrate the game was able to rig winners from the inside, resulting in about $24 million worth of fraudulent winnings in both the McDonald's Monopoly game and other contests.

FOR MORE:
-- McDonald's Monopoly Game official rules.
--Download McDonald's Monopoly Game Board (PDF file/English)
--Download McDonald's Monopoly Game Board (PDF file/Spanish)



Source: HispanicBusiness.com (c) 2011. All rights reserved.