News Column

Doritos Inventor Arch West Dies at 97

Sept. 26, 2011

Staff-HispanicBusiness.com

Doritos Inventor, dead

The man responsible for hours of crunchy, delicious snacking--not to mention getting nacho cheese dust under generations of fingernails--passed away last week. Arch West, creator of Doritos chips, died Tuesday in Dallas at Presbyterian Hospital at the age of 97.

Doritos were launched in 1964 by Frito-Lay; the tortilla chip was originally covered in "taco" flavor. The iconic Nacho flavor was released in 1972 and quickly became the cornerstone of a snack food franchise that has spawned tons of varieties, from the enduring "Cool Ranch" to the quickly discontinued "Buffalo Wings n' Ranch"

West, a marketing VP for Frito-Lay, was inspired by fried tortilla chips he purchased at a snack shack while on vacation in San Diego in 1961.

West, according to the IBT, will be buried with his famous creation. His family intends to throw some Doritos chips into the grave before the dirt.



Source: HispanicBusiness.com (c) 2011. All rights reserved.


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