Motorola has survived crises and technological change, but it has
never grappled with something like this: a murky future governed by
Google, a powerful master with unclear intentions.
Hundreds of framed patents hang on two separate walls at the headquarters of Motorola Mobility in Libertyville, Illinois. They testify to the pride in innovation at Motorola, a luminary of American business that has survived corporate crises and enormous technological change.
But the company has never grappled with something like this: a murky future governed by Google, a powerful master with unclear intentions.
In announcing its plan last week to purchase Motorola Mobility for $12.5 billion, Google emphasized its interest in the company's rich trove of 17,000 patents. That portfolio would allow Google to defend itself against competitors like Apple and Microsoft in the legal arena, where billions of dollars in patent licensing fees can be indirectly negotiated through lawsuits and countersuits.
But while industry analysts and insiders say the rationale makes sense, they also say it leaves Motorola in an unusual position. Many acquisitions are aimed at creating some well-articulated synergy between the two companies, but Motorola's future role in this union - - beyond patent warehouse -- is unclear.
Heightening the uncertainty is that the companies involved, both of which declined to comment, are in some ways as different as two technology companies can be. Google makes Internet services and software, thrives on high profit margins and distributes its product using giant data centers. Motorola makes hardware, has modest margins on a good day and moves its products on trucks and airplanes and through brick-and-mortar stores.
Some hope the cultures will fuse and lead Motorola to a future as storied as its past. Martin Cooper, 82, who worked at Motorola for 30 years and developed the first hand-held cellphones there, said he hoped great things would come of combining Google's momentum and confidence with Motorola's tradition of excellence in radio technology.
"The combination might make Motorola successful -- again," said Mr. Cooper, whose patent from the early 1970s for cellular phone technology is among those that hang at the company's entrance.
At the least, industry analysts said, Motorola almost certainly would become a laboratory for Google to seek to perfect Android, its mobile phone software, in concert with newly acquired hardware engineers. Others say Google might wind up giving financial backing to Motorola to help it revive its flagging fortunes.
But if it appears to be getting too cozy with Motorola, Google risks upsetting other phone makers like HTC and Samsung, who build some of the most popular smartphones and tablets running on Android.
"How do you compete with your partners and also work with them?" said Ben Schachter, an analyst with Macquarie Capital, who called the situation a "head scratcher."
Google has said it will allow Motorola to run independently. But some analysts and investors say Google could pare back or sell big parts of Motorola that create conflicts with partners or are not central to its goals. And that makes for uncertain times for the 19,000 employees at Motorola Mobility in Libertyville, a northern suburb of Chicago, and around the world.
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