News Column

Unlimited Data Plans Phased Out at Verizon

July 7, 2011
Unlimited Data Plans, Verizon

As of today, unlimited data plans are a thing of the past at Verizon, at least for new subscribers. Instead of offering an unlimited data plan for $30 a month, Verizon is following in AT&T's footsteps and offering a tiered pricing plan: $30 for 2 GB per month; $50 for 5 GB; and $80 for 10 GB.

The measure is aimed at making power users, those who truly use more than casual amounts of data, to pay a fairer share. For most users, 2 GB should be more than enough. In fact, recent data from Nielsen indicates that average use was about 435 MB in the first quarter of the year, less than 25 percent of the 2 GB allotment. Android and iPhone users track slightly higher at 582 MB per month and 492 MB per month, respectively. The top 1 percent of users average 4.6 GB per month, which would put them in the $50 category in Verizon's new, non-unlimited data plan pricing.

Existing Verizon customers will be able to keep their current unlimited data plans at the $30 per month charge.

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