HispanicBusiness

NEW YORK, NY -- (Marketwire) -- 06/07/11 -- Prodigy Network, the exclusive sales and marketing organization for Trump SoHo® Hotel Condominium New York (Trump SoHo), is pleased to announce that 24 new contracts have been signed since the building introduced new pricing on February 28, 2011.

"We have witnessed a significant increase in interest from buyers looking to purchase at Trump SoHo during this time," said Rodrigo Nino, president of Prodigy Network. "Buyers have recognized the exciting and immediate real estate opportunity Trump SoHo presents."

"The timing for our re-launch was ideal; this spring, foreign buyers have been increasingly looking to purchase in Manhattan and capitalize on the relatively weak dollar," said Julius Schwarz, principal of Bayrock Group, LLC, one of the sponsors of Trump SoHo. "International sales have been our touchstone, with heavy traffic from international tours and buyers. Many of these buyers have been particularly drawn to the hotel-condominium lifestyle, the architecture and design, the Trump brand, as well as our rental management capabilities. We are extremely pleased with the recent sales at Trump SoHo and anticipate continued momentum this year."

Sales have included buyers from countries, including Brazil, Mexico, Colombia, Spain, Argentina and the city of Hong Kong, along with increased traffic from Russia, China, Canada, Italy, France and Korea, according to Prodigy Network.

Opened in April 2010 and managed by the Trump Hotel Collection™, Trump SoHo has already earned rave reviews and accolades, including the World Travel Awards' Leading New Hotel in North America 2010, Travel + Leisure "It List" of Top 50 Favorite New Hotels 2011 and a spot on Condé Nast Traveler's 2011 Hot List. It has fast-become a destination for celebrities, socialites, domestic and international travelers alike.

"The property resonates with the discerning world traveler who is looking for a turnkey lifestyle with furnished apartments, an impeccable concierge service, state-of-the-art fitness center and more," said Ivanka Trump.

Owners at Trump SoHo are able to use their fully furnished and serviced studios, suites and penthouses for up to 120 nights each year. When not in use by owners, they are placed into an available rental management program providing a convenient ownership model.

Hotel condominium studios and suites are now priced from approximately $1 million to $2.26 million. Penthouses are priced from approximately $2.5 million to $8.7 million.

ABOUT TRUMP SOHO
A joint venture among The Sapir Organization, Bayrock Group, LLC and an affiliate of the Trump Organization, the dramatic building with a silver-glass curtain wall facade was designed by Handel Architects and boasts unrivaled views of the city skyline, the Hudson River, East River, Statue of Liberty and Empire State Building. Located at 246 Spring St., Trump SoHo boasts 391 hotel condominium studios, suites and penthouses, all designed by the Rockwell Group with custom furnishings by Fendi Casa to blend classically inspired interiors with contemporary New York design.