News Column

Rent-A-Grandma Aims to Tackle Age Discrimination and Domestic Needs In One Fell Swoop

June 7, 2011

rent-a-grandma, new business

Rent-A-Grandma bills itself as a "one-stop agency for all your quality domestic staffing needs." Currently active in Los Angeles, the company thinks it has a winning formula not only to help families achieve domestic bliss, but for entrepreneurs looking to take part in its unique formula via franchise opportunities.

The "Grandmas" are age 50-plus women that can be hired to work as nannies, household managers, chefs, elderly care and more. The appeal of having a mature professional with both work and life experience may be encapsulated in the company's claim that "our Grandmas don't text or tweet while they are watching your kids!" A business that is focused on hiring older women -- when the numbers of older people in the workplace are ever-increasing, along with age discrimination claims -- is also serving a job market niche.

The company claims that Rent-A-Grandma franchises "cost less than buying most new cars, with very low operating costs and a great bottom line." To explore franchising opportunities, Rent-A-Grandma asks interested parties to visit this Web page:

Source: (c) 2011. All rights reserved.

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