News Column

Google Tops, AIG and BP Last in Corporate Reputation Poll

May 2, 2011

Google has the best reputation of any U.S. company while failed insurance giant AIG's name is the worst, according to a corporate reputation poll released Monday.

The Harris Interactive poll placed the internet search giant ahead of consumer products company Johnson & Johnson in second spot and multinational conglomerate 3M in third. Warren Buffet's Berkshire Hathaway was fourth, followed by Apple.

Technology companies were the top-rated sector with some 75 per cent of the 30,000 respondents saying they had positive views of the industry.

Banks, tobacco companies and cable companies dominated the bottom rankings, with AIG, the insurer whose collapse precipitated the great recession, ranked as the least reputable company in the country. BP was its closest competitor.

Other tech companies that featured on the list included Intel (6th place), (8th place), Microsoft (16th), HP (25th) and IBM (26th). Sony gained 14th place in the poll, which was conducted before news of its massive data breach came out, while Facebook debuted in 41st.

"These top-scoring companies are seen as supporting the infrastructure of the lives of the American public," said Robert Fronk, a senior vice president at Harris. "They get credit for simplifying, delighting or enriching people's lives."

Source: Copyright 2011 dpa Deutsche Presse-Agentur GmbH

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