News Column

Hybrid Cars: Popularity Not Prompted by Prices at the Pumps

April 28, 2011
hybrid cars

A new study on the appeal of hybrid cars released by J.D. Power and Associates this week found that ever-growing gasoline prices may not be enough to prompt widespread adoption of hybrid vehicles.

Even consumers who want to save money on gas, says the survey, find the cost of hybrid cars prohibitive. Saving money proved a more popular reason to switch to a hybrid car than environmental concerns, the study found.

The study indicated that hybrid/plug-in cars will likely comprise under 10% of new car sales through 2016. Plug-ins are even less popular than hybrids; the study suggests that the limited driving range of such cars makes them less popular than hybrid cars.

The study was primarily based information from a 4,000-person survey of respondents that indicated they would be purchasing a vehicle in the next five years.

For more coverage on the automotive industry, please see HispanicBusiness' Auto Channel

Source: (c) 2011. All rights reserved.

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