News Column

Consumer Reports Launches Annual Auto Issue in Spanish

April 13, 2011

Staff--HispanicBusiness

Consumer Reports Cover

Consumer Reports increases its effort to reach the Hispanic community by offering its annual auto issue—it's most popular—in Spanish, the magazine announced in a news release.

The issue titled "Edicion annual de autos del 2011" contains information on the 2011 top picks, automaker report cards, best new car values, used car reliability and more.

The issue will be offered as a digital publication and can be purchased at Zinio.com for use on PC or MAC computers or iPads, and at Barnes & Noble's website for the Nook Color.

"More and more Hispanics are online," John Sateja, executive vice president of Consumers Union, the publisher of Consumer Reports, said. "As the digital platform grows, we think this is another way of getting Consumer Reports' information in the hands of a growing audience.

Consumer Reports said its reach into the Spanish-speaking market came nearly three years ago when it launched the Spanish-language site www.ConsumerReportsEnEspanol.org. Last year, the magazine published its first-ever Spanish-Language edition of its annual buying guide.



Source: HispanicBusiness.com (c) 2011. All rights reserved.


Story Tools