When Sellers Buick/GMC in Farmington Hills, Mich., worked with Search Optics on
their digital marketing solution, they planned for a strong mobile presence
to meet an expected small but highly-valued community of cell phone,
iPad and tablet visitors. They were very surprised to discover that 30 percent
of their website traffic came from customers browsing with a mobile
device, with a number of customers using the mobile website to submit leads and inquiries.
How did they do it? Search Optics helped Sellers Buick/GMC create a mobile presence that loaded quickly and provided instant access to key information such as store hours, directions (with Google Maps integration) and inventory. Using the Search Optics UPTRACS reporting platform, Sellers executives were easily able to track the number of mobile site visitors and leads originating from their mobile site and campaigns.
President Sam Slaughter is extremely pleased with the results. "We want to make it easy for our customers to get to us no matter where they are," he says. "Being the number-one Buick dealer means we take our customer needs very seriously, and we want them to get the information they need. Being able to find our dealership, schedule an appointment or contact us whenever and wherever it is convenient for them is the key to our success in keeping our customers happy. Our mobile presence provided by Search Optics helps us do that for customers at home, at work or on the go."
Christian Fuller, vice president of Search Optics, isn't surprised by the large upswing in mobile traffic. "Our automotive dealers are seeing between 20 and 30 percent of their site traffic coming from a mobile device, with more and more customers calling a dealership using our mobile site's convenient contact features," he says. "As the mobile customer becomes more important to our clients, we are building experiences that not only provide extreme ease of use for the visitor, but tracks their activity and lead submission so that dealers can create the most compelling reasons to contact them -- regardless of where the customers are or how they are engaging with the dealer."
To find out more about how the Search Optics mobile marketing and UPTRACS reporting platform drives sales opportunities from mobile customers, call 800-429-4460 or email firstname.lastname@example.org.
About Search Optics
Search Optics, Inc. is an interactive marketing firm that specializes in helping automotive industry customers generate leads that result in sales opportunities. The company provides a turnkey digital marketing solution that includes custom websites, search engine optimization, managed paid search, social media, reputation monitoring, e-mail marketing, mobile websites, and reporting and analytics. Search Optics was founded in 1998 and is based in San Diego. For more information, visit http://www.searchoptics.com/.
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