News Column

Mexicanal Network Adds to Its Portfolio of Digital Broadcast Affiliates

March 15, 2011

Staff--HispanicBusiness

The Mexicanal Network has added three new station affiliates--WYGA-LD in Atlanta, KTVP-LD 22.2 in Phoenix and WCSN 32.1 in Columbus, Ohio--just two months after the network added others in Austin, Texas, and Reno, Nev.

This represents a distribution growth of more than 4.9 million Hispanic households.

Phoenix, the No. 7 Hispanic designated market area (DMA) in the nation, has expanded its Hispanic population by 79.3 percent in the past 10 years, with another 17.7 percent increase estimated by 2016, according to the Hispanic Market Overview 2011 DMA Grid powered by Geoscape.

Atlanta—currently ranked the No. 21 Hispanic DMA in the United States—has grown its Hispanic population by 132.8 percent over the past 10-plus years, and anticipates an additional 24.1 percent increase by 2016.

Colombus breaks new ground for Mexicanal as the network's first digital broadcast carriage in Ohio.

Mexicanal's broadcast distribution area also includes California, Oklahoma, Idaho, Minnesota and Washington.

Mexicanal Network is a television channel formed jointly by Atlanta-based Castalia Communications and Mexico-based Cablecom. Luis Torres-Bohl is its president and CEO. The network serves Mexican families living in the United States with news, entertainment and sports programming from their hometowns.



Source: HispanicBusiness.com (c) 2011. All rights reserved.


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