Innovative new products and redesigned offerings are the cornerstones of Taco Bell's plan for a strong 2012, according to a report from Nation's Restaurant News.
At a meeting for investors, Taco Bell's chief executive, Greg Creed, pointed to bad publicity from a class action law suit related to Taco Bell's beef quality as having a negative PR effect, despite the company's triumph in the matter. But Creed's goal for 2012, according to NRN.com, is to up the ante on "new-product news to win people back or entice more incremental visits"; something the executive feels the restaurant lacked in 2011. Chief among those innovations: Doritos Locos Taco, a taco whose shell is made from Nacho Cheese Doritos (in partnership with Frito-Lay); and continued roll-out of breakfast service to Taco Bell locations. About 800 more Taco bell locations should see breakfast service in early 2012.
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