HispanicBusiness

The Association of National Advertisers (ANA) will host a creativity-boosting secrets conference with tips from Second City Improv, 3M and Mars from Dec. 6 to 7 in New York City.

The main conference is on Dec. 7.

Agenda highlights include:

How The Second City, the world's premier comedy theatre and school of improvisation, helped Seattle's Best Coffee get creative with social media.

At 3M, design is a key to differentiating products, packaging, in-store displays, and more. As head of global strategic design, Mauro Porcini is charged with infusing the importance of design throughout the organization.

Debra Sandler, chief consumer officer at Mars, was recognized by Fast Company as one of the most creative people in business. She helped push the company to reimagine some of its most iconic brands and played a key role in the development of M&M's Pretzel Chocolate Candies, honored as the Consumer Survey Product Innovation of the Year.

Yahoo! will discuss how advertisers are utilizing the creativity and scale of the digital canvas to develop effective branding campaigns online.

There will also be presentations from DreamWorks, noted creative agency Wieden + Kennedy (which has done award-winning work for clients such as Nike and Old Spice), and a session titled "The Eight Habits of Highly Creative Marketers," led by Ad Age.

Registration fees include both the main conference on Dec. 7 and the pre-conference event on Dec. 6. The nonmember fee is $595 for an individual registration. To see the full agenda and to register, visit www.ana.net/.