News Column

McRib Returns to McDonald's for Three Weeks Only

Oct. 24, 2011
McRib Returns, McDonald's, limited time

The McRib sandwich at McDonald's is a curious creation: stores can decide regionally on when and whether to carry it, so depending on where you live, you might have it available regularly. This differs from popular seasonal treats such as the Shamrock Shake, which shows up in time for St. Patrick's Day. However, McDonald's, according to the Associated Press, plans to announced that the McRib sandwich will be available at all stores nationwide through Nov. 14.

McDonald's McRib sandwich has been around since 1981 and is one of the company's rare pork-based lunch products (although, as McDonald's breakfasts are pork-heavy, the company is one of the top pork purchasers in the U.S.). In 2005, McDonald's announced a 'Farewell Tour' for the McRib, but much like other popular things that retire and un-retire (Brett Favre, Michael Jordan, Oscar De La Hoya, perhaps), the McRib's popularity and related revenue generating power keep it coming back. Last year, McDonald's had a similar three-week McRib availability.

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