News Column

Newt Gingrich Appeals to Latinos with 'The Americano' Website

December 3, 2010

Rebecca Villaneda--HispanicBusiness


Former GOP House Speaker Newt Gingrich last year began a new website called "The Americano," which sponsored a two-day forum in Washington, D.C., this week.

After one registers on the site the main page—mostly in English and sprinkled with Spanish—visitors can view multimedia messages by the likes of Israel Ortega from Heritage invites you to The Americano's Forum and Leslie Sanchez inviting people to the site.

There are are stories billed under a "Hispanic Heritage" banner with stories about Peru's Machu Pichu and museums in Mexico.

In its About Us page it states: "The Americano is a bilingual site that offers a different take on news and opinion. It looks to offer a more balanced view on all the issues that concern American Hispanics today, while celebrating the richness of Hispanic Heritage. It is a place where people can express themselves and read about similar traditional principles."

Gingrich's efforts are part of an increasingly aggressive GOP push for Latino votes, according to NPR.

Its top story is "Straight Talk on Immigration" by Ruben Navarrette who leads with: "When Republicans talk about immigration, they don't have to surrender their principles or be something they're not. They just have to mind their manners and, for their own survival in a country that is becoming more Latino by the day, stop alienating people who might otherwise join the party."

NPR reports that by the year 2050, Latinos are projected to make up 25 percent of the U.S. population. In 2008, candidate Barack Obama won 67 percent of the Latino vote. And in this year's big GOP sweep, Democrats still got 60 percent of the Latino vote.

"We are not going to deport 11 million people," Gingrich said Thursday as he kicked off his first forum on Latino issues, according to "There has to be some zone between deportation and amnesty."

Gingrich stressed that his target of establishing an entirely legal work force is "not a call for amnesty." Rather, he said, it's about applying common sense to the immigration debacle.

Over two days, more than 60 speakers, including Spain's former prime minister and former Bush administration Commerce Secretary Carlos Gutierrez, will offer conservative policy takes through panel discussions.

Source: (c) 2010. All rights reserved.

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