HispanicBusiness

MIAMI, Nov. 9, 2010 /PRNewswire/ -- Jorge Ortega, seasoned communications executive, and Eduardo del Rivero, founder and former CEO of del Rivero Messianu/DDB Advertising, have joined forces with Sergio Roitberg, founder and Chairman of Newlink Group (http://www.newlink-group.com/), to create Newlink America (http://www.newlink-america.com/), an innovative communications management consultancy addressing targeted communities, nationally and locally, and leveraging today's social networked marketplace.

"Neither advertising nor public relations alone present a viable singular communications option to link today's web-connected consumer of information," said Ortega, co-founder and managing partner of Newlink America. "We realized the lines between communications disciplines will forever be erased and chose to partner Sergio Roitberg, to create a firm that breaks traditional boundaries of marketing thinking, and win the race for consumers' hearts and minds.

Ortega will lead Newlink America, a Hispanic-owned company, and partner with del Rivero, a respected marketing professional who sold his firm to Omnicom. The partnership represents decades of expertise and perspective on the U.S. Hispanic, multicultural and South Florida markets, strengthened by the support and resources of Newlink Group, a $20 million communications conglomerate led by Roitberg. The Newlink Group family of companies includes: Newlink Political, a public affairs and political marketing firm; Newlink Research, the market insights practice; and Newlink Factory, the dedicated in-house creative team.

"Jorge's and Eduardo's experience and understanding of these communities combined with Newlink's philosophy, talent and strategic programs will have a significant impact on the market, while producing business results for clients," said Roitberg who founded Newlink Group ten years ago. Today, Newlink Group is the largest independent communications firm of its kind, primarily focused on Latin America. Newlink America will offer clients a variety of communications solutions applying the latest technology, while creating effective conversations that connect clients with their audiences.

Ortega was most recently president of The Jeffrey Group, building a Latin America-focused PR firm into a larger Americas agency. Previously, Ortega spent sixteen years with Burson-Marsteller, in key management positions across the Americas.

The new firm will leverage Newlink Group's history and influence in Latin America to help clients target the individual Hispanic communities in the United States. "Our goals were aligned with Sergio's vision to expand the Newlink offering, elevate the role communications and technology plays in today's modern enterprise, and solidify the group's presence north of Latin America," said del Rivero.

Using NewTV, the firm's own web-based Channel, the partners hosted a live and interactive broadcast to introduce Newlink America to hundreds of associates across the hemisphere.

Downloadable high resolution images are available at: http://media.newlink-group.com/clients/newlink-america/pics.zip Newlink Group

Web Site: http://www.newlink-america.com/