News Column

Top 60 Diversity Elite 2009: Full List and Methodology

Sept. Issue

Hispanic Business Media Staff

diveristy elite, top 60, full list, methodology

The factors for determining the Diversity Elite 2009 involve more than 32 variables that measure a company's commitment to Hispanic hiring, promotion, marketing, philanthropy, and supplier diversity. To compile the list, Hispanic Business contacted the top Fortune 1,000 companies, American subsidiaries of Global 500 companies, and large U.S. public and private companies. The final directory lists the top 60 companies, based on a weighted processing of company data conducted by HispanTelligenceŽ, the research arm of Hispanic Business Inc.

In accordance with survey methodology and privacy requirements, Hispanic Business does not publish information from a specific company that is not publicly available. Tables and charts depicting the cumulative data from all Top 60 Companies appear in the directory and accompanying article.

Issues addressed by the survey include:

Board & Leadership: Hispanic and other minority representation on the board of directors and at the executive level.

Recruitment: Efforts to hire from minority groups, including Hispanics, and outreach efforts at colleges and universities.

Retention & Promotion: Efforts to support, retain, and promote Hispanic and other minority employees through incentives, employee support groups, executive training, and diversity awareness and sensitivity training.

Marketing & Community Outreach: Marketing and advertising to reach Hispanic consumers, as well as involvement in and expenditures on philanthropic or community services that benefit minority groups.

Supplier Diversity: Support or sponsorship of supplier-development programs, executives involved with supplier diversity, incentives tied to supplier diversity, and procurement goals.

1. Southern California Edison
2. Wells Fargo & Company
3. Bank of America
4. Wal-Mart Stores, Inc.
5. Comerica Inc.
6. Hyatt Hotels Corporation
7. JPMorgan Chase
8. AT&T Inc.
9. Marriott International, Inc.
10. PG&E Corporation
11. Verizon Communications
12. Consolidated Edison Co. of New York
13. Eastman Kodak Company
14. Macy's Inc.
15. PepsiCo, Inc.
16. General Mills
17. The Pepsi Bottling Group
18. Chrysler LLC
19. Sempra Energy
20. Sodexo
21. Xerox Corporation
22. Freddie Mac
23. Union Bank of California
24. MGM Mirage
25. Prudential Financial
26. Ford Motor Company
27. The Coca-Cola Company
28. KPMG
29. Pitney Bowes Inc.
30. Abbott
31. Darden Restaurants, Inc.
32. American Electric Power (AEP)
33. Citigroup
34. CSX Corporation
35. Ernst & Young, LLP
36. American Express Company
37. U. S. Bank
38. American Airlines
39. Hewlett-Packard Company
40. Qwest Communications
41. S. C. Johnson & Son, Inc.
42. PNM Resources
43. Allstate Insurance Co
44. Health Net, Inc.
45. Comcast
46. IBM
47. McDonald's Corporation
48. Kellogg Company
49. New York Life Insurance Company
50. United States Postal Service
51. Pepco Holdings, Inc.
52. Intel Corporation
53. Sprint
54. Morgan Stanley
55. MetLife
56. NV Energy
57. State Farm Insurance
58. FedEx Express
59. Ryder System, Inc.
60. UPS

Source: (c) 2009. All rights reserved.

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