FORT WORTH, Texas, Sept. 23 /PRNewswire-FirstCall/ -- To soccer fans everywhere: American Airlines has launched an online soccer game, the Penalty Challenge, narrated by famed Spanish-language sportscaster Fernando Fiore.
The game features the character, "Earn Miles," a new soccer sensation, and players help him score the maximum number of points. After playing, fans can receive a discount on their next American Airlines flight.
The Penalty Challenge is part of American's continuing campaign to court soccer fans and encourage them to become members of the AAdvantage program, American's travel awards program. The game can be played in English or Spanish at http://www.aa.com/soccer.
As the Official Airline of Major League Soccer - as well as individual clubs, including FC Dallas, New York Red Bulls, D.C. United, Chicago Fire, and the New England Revolution - American Airlines has teamed up with the AC&M Group to create the interactive game, which augments its Major League Soccer partnership, a successful affiliation that has yielded strong results in the United States Hispanic market, as well as the national soccer community.
"We are very impressed with American's commitment to serve soccer fans," said Jaime Cardenas, Chief Executive Officer of AC&M, American's partner in the game. "Over the last two years we have been working with American on its overall soccer initiative, and this game is a great example of how to engage soccer fans with the sport they love and at the same time offer them a great discount. American is one of the few companies that truly understands the importance of the U.S. soccer fan as a consumer. We know that the soccer fan base is very diverse, which is why the online game is available in both English and Spanish. We are proud to be part of this exciting project."
Soccer fans can sign on to http://www.aa.com/soccer, select their language and enter their email address to play. If they are not yet AAdvantage members, fans can register for the AAdvantage program and receive a bonus of 1,000 miles just for signing up. Once registered, they will receive a welcome e-mail with a password that they can use to redeem their discount.
Fiore, the famed Spanish-language sportscaster, does a play-by-play as the players try to score points - voicing the iconic "Goooooaaal!" when they score. After playing, users will have three options:
-- Play again -- Redeem their prize -- Or tell a friend about the game.
The offer applies to new reservations for one-way or round-trip travel on American Airlines, American Eagle, or AmericanConnection , excluding other code share flights. Travel is valid from any American destination in the 48 contiguous United States to any American Airlines destination worldwide. Tickets must be purchased at AA.com or AA.com/espanol no later than 11:59 p.m. CT, Oct. 31, 2009. All travel must be completed by Nov. 27, 2009. Embargo dates are Nov. 20-25. For more information, or to play the game, go to http://www.aa.com/soccer.
About the AAdvantage Program
The AAdvantage program was the first frequent flyer program. Established in 1981, the program now has more than 60 million members. Members can earn miles at more than 1,000 participating companies, which include more than 30 hotel chains representing more than 60 brands, more than 20 airlines, eight car-rental companies, 12 financial companies, and over 250 brand name retailers. In addition, members can earn miles when making purchases with one of more than 100 affinity card products in over 40 countries. In 2008, AAdvantage members redeemed more than 155 billion miles to claim more than 4.8 million awards for flights, upgrades and car rentals. For more information and a listing of AAdvantage program participating companies, visit http://www.aa.com/aadvantage.
