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After turning UFC 100 into an embarrassing post-fight spectacle, UFC Heavyweight Champion Brock Lesnar issued a public apology to UFC president Dana White, the fans and Budweiser.
After Lesnar, a former WWE champion, pummeled Frank Mir to retain his UFC championship, Lesnar, pranced around the cage, delivering obscene gestures to the crowd.
He also apologized for making disparaging remarks about Budweiser, one of UFC's sponsors.
Lesnar's post-fight meltdown was particularly upsetting to UFC brass because the company is trying to battle for mainstream legitimacy. UFC 100 was expected to be one of the largest pay-per-events in history, and UFC officials may worry that Lesnar has tainted the product.
Lesnar is used to showmanship and over the top theatrics. He spent three years working for Vince McMahon and World Wrestling Entertainment.
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