HispanicBusiness

CINCINNATI, July 1 /PRNewswire-HISPANIC PR WIRE/ -- Procter & Gamble's Pantene Pro-V collaborates with internationally-acclaimed Mexican actress, Ana de la Reguera to launch their new U.S. Hispanic advertising campaign.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/pantene/38537/

The campaign featuring De la Reguera, who made her Hollywood debut alongside a leading comedian in a 2006 hit movie, will focus on Pantene's quality as recognized with recent awards by national prestigious magazines such as People en Espanol, Latina and InStyle.

"We feel honored that Pantene has received more awards than leading salon brands*," says Carolina Varela, brand manager for Pantene.

The national advertising campaign will appear in Hispanic magazines, TV stations and websites across the United States this June. Behind the scenes footage of De la Reguera's TV shoot will also be available on Pantene's Spanish website, www.pantene.com/espanol.

"My work demands constant hair brushing, combing and styling. For a fraction of the cost of expensive salon brands**, Pantene keeps it healthy," says De la Reguera from the set of the ad campaign's TV shoot.

Ana de la Reguera was voted one of the 50 Most Beautiful by People en Espanol magazine and is already one of the most recognized leading ladies in America.

"Her stunning beauty, gorgeous hair and easy spirit make her an ideal addition to the Pantene family of spokesmodels," adds Varela.

About P&G Beauty: P&G Beauty products help make beauty dreams real and grooming enjoyable everyday for millions of women and men worldwide. With more than 100 brands available in nearly 130 countries, P&G Beauty delivered sales of more than $22 billion in fiscal year 2006/07, making it a leading global beauty company. P&G Beauty offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene(R), Olay(R), Head and Shoulders(R), Max Factor(R), Cover Girl(R), DDF(R), Sassoon Professional(R), Wellaflex(R), Rejoice(R), Sebastian Professional(R), Herbal Essences(R), Koleston(R), Clairol Professional(R), Nice 'n Easy(R), Venus(R), Gillette(R), SK-II(R), Wella Professionals(R), Christina Aguilera fragrance, Escada(R), Hugo(R), Boss(R) and Lacoste(R) fragrances. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.

*Based on 2007/08 top 102 Beauty, Women's Interest and Entertainment magazines vs. leading salon brands as defined by (or: based on) 2007 Kline report of sales data.

**Leading salon brands based on 2007 Kline report of sales data.

SOURCE Pantene; Procter & Gamble