HispanicBusiness

TAMPA, Fla., June 29 /PRNewswire-HISPANIC PR WIRE/ -- CENTRO, the leading Spanish-language weekly publication in the Tampa Bay area is pleased to announce a partnership with Telemundo Tampa to provide Hurricane preparedness information to Hispanics in the Bay area effective June 27 though November 31, 2009.

The objective of this partnership is to provide emergency preparedness relevant information in Spanish through a multimedia approach through print, online, and television. Telemundo, will air a 25 second capsule monthly. CENTRO will feature a dedicated Hurricane weather page the last Friday of every month (June 26, July 31, August 28, September 25, October 30). CENTROtampa.com, will feature an interactive Hurricane guide linked to TBO.com. The content is provided courtesy of meteorologists from News Channel 8's Storm Team 8, and TBO.com.

"We are very happy with this important partnership. Together, Telemundo and Centro can better inform our community and help them get ready for the possibility of a hurricane," said Jayme Ribeiro Neto, General Manager of Telemundo Tampa.

WRMD Telemundo Tampa is owned by ZGS Communications, a Hispanic-owned media company headquartered in Arlington, Virginia that owns or operates 12 Spanish-language television stations, representing the largest group of independent stations affiliated with the Telemundo television network. WRMD prides itself on its commitment to service, local programming, and the celebration of Hispanic heritage. Telemundo, a U.S. Spanish-language television network is the essential entertainment, news, and sports source for Hispanics and a leading international player in the entertainment industry with presence in more than 100 countries worldwide. Broadcasting unique national and local programming for the fastest-growing segment of the U.S. population, Telemundo reaches 93% of U.S. Hispanic viewers in 210 markets.

CENTRO Grupo de Comunicacion is a Spanish-language print, and online media operation of the Florida Communications Group. The Florida Communications Group (FCG), owned by Media General, includes newspapers, broadcast television and online operations in West Central Florida. It incorporates Media General's converged operations in Tampa, including The Tampa Tribune and TBO.com, the No. 1 newspaper/online combination in the Tampa Bay market; WFLA-TV, (NBC) the market broadcast news leader at 5, 5:30, 6 and 11 p.m. weeknights. FCG also includes Highlands Today, Hernando Today, 12 weeklies, and several shopper and niche publications. Source: Scarborough 2008 Release 2; Nielsen Media Research, November 2008 Sweeps Period, Adults 25-54 and Household Ratings

SOURCE CENTRO Grupo de Comunicacion