It all started in 2007 with a little vomit at 3 a.m., courtesy of a little boy. Romi Lassally's 6-year-old had done a number on her nightgown and the carpet. Even though it may not have been the "proper" thing to do, she left the mess on the floor untouched, with the secret hope her dog would do the dirty work.
When she confessed her secret of being "less than perfect" to a girlfriend, Lassally actually felt some relief. And she was onto something.
Two months later, she created TrueMomConfessions.com, which was relaunched this month as Truuconfessions.com.
"Our mission," Lassally says on the site, "is to be your anonymous best friend on those days when you're going to crack, when you need a laugh, when you're bursting at the seams with a juicy secret, or when the thing you need to say is unspeakable to even your nearest and dearest."
Lassally, author of a new book out next month called "True Mom Confessions: Real Moms Get Real," was the founding editor for the Lifestyles section of The Huffington Post and has been a writer and editor at parenting magazines. Before pursuing these online roles, the Los Angeles mom was a film executive and producer.
Fans of the site -- which seem to largely be women -- provide most of the content in the form of what is often honest, salacious, delicious, and/or heartbreaking personal accounts. Reading Truuconfessions is often akin to being unable to look away from the proverbial train wreck.
Stories about co-workers, wives, boyfriends, bosses and more abound, many of which we can't even excerpt here without a large amount of censoring. Whether the stories represent temporary venting or full-blown attitudes, tales of cheating on boyfriends, less-than-witty co-workers, and retorts contributors wish they had the nerve to say aloud are addictively entertaining.
According to the New York Post, the site now has 500,000 fans, about 35 percent of them living in the New York area.
Truuconfessions says it understands how busy and stressful life can be these days and people sometimes just need to get things off their chest. That's where the Web site comes in.
"We'll be right here with bite-sized hugs and absolution, posting our own grievances and giggles alongside yours," Lassally says. "Go ahead and confess yourself. We won't tell!"
