HispanicBusiness

MIAMI, Nov. 2 /PRNewswire-HISPANIC PR WIRE/ --
What:
Humana (http://www.humana.com), Florida's largest Medicare health benefits provider, is launching a South Florida initiative to raise public awareness of breast cancer prevention. To tip off the campaign, Humana will present a donation check to the Miami Heat Foundation (http://www.nba.com/heat/community/community_foundation.html) at the Nov. 3 Miami Heat game as part of Humana's "Jams for the Cure" program.

For this community sponsorship, Humana will donate $100 for every slam dunk made by the Heat during its 2009-10 season home games in support of breast cancer research, prevention and awareness. Through this initiative, Humana also supports Susan G. Komen for the Cure (http://ww5.komen.org), Liga Contra El Cancer (http://www.ligacontraelcancer.org) and the Don Shula Breast Cancer Foundation.

Humana is reaching out to its hospital and specialty health care provider partners in Miami-Dade, Broward and Palm Beach counties to bring increased attention to Humana's wellness, preventive care and disease management programs, which target early breast cancer detection and improved recovery. In November, Humana plans to launch a breast cancer prevention public service campaign in South Florida through a series of television vignettes.

When:
Tues., Nov. 3, 2009. Game starts at 7:30 p.m. Check presentation at halftime.

Where:
American Airlines Arena, 601 Biscayne Boulevard, Miami, FL 33132

Why:
"Most of us have a friend, family member or someone we love who's been touched by this disease," said Humana Florida Medicare and Medicaid Products CEO Michael Seltzer, who'll present the donation check to the Miami Heat Foundation. "Teaming up with the Miami Heat to help women in South Florida prevent and deal with breast cancer is a slam dunk for Humana."

The cause: Breast cancer is the most frequently diagnosed cancer in women, with an estimated 13,000 new cases in Florida this year, leading to some 2,500 deaths. And it's the leading cause of cancer death among Hispanic women. To reduce the risk, women should eat healthy, maintain a healthy weight, exercise regularly, limit alcohol intake, and for women 40 and older, get a mammogram every year.

SOURCE Humana