HispanicBusiness

TOPEKA, Kan., 18 de noviembre /PRNewswire-HISPANIC PR WIRE/ -- Payless(R) ShoeSource unveiled its winter collections and launched its first-ever "Sleep In" Black Friday shopping offer today, allowing people to live smart and get an ever better value this holiday shopping season.

The Sleep In offer delivers additional savings on top of Payless' already planned Holiday BOGO sale, which allows shoppers to buy one item and get the second item of equal or lesser value at half off. The Sleep In offer -- exclusive only to customers who text SLEEPIN to 242424 beginning now until Nov. 25 -- is designed to allow shoppers to avoid the Black Friday crowds and let them sleep in and still get a great deal all weekend long. The Sleep In digital coupon will be delivered on Thanksgiving Day to those that text in; the special offer is valid Black Friday through Sunday, Nov. 29, at all Payless stores across the U.S. (excluding Payless in ShopKo stores). Shoppers must show their digital coupon on their cell phone or texting device in order to receive the additional offer; standard texting rates may apply.

"Our special Sleep In Black Friday offer will help many shoppers rest easy this season with even greater value on top of our always great value prices and an already strong BOGO sale," said LuAnn Via, CEO of Payless. "The Sleep In promotion is unique and unprecedented among retailers -- it lets shoppers relax and enjoy the Thanksgiving holiday with family and friends, and encourages them to sleep in on Black Friday, avoid the hectic early morning shopping crowds and still get a great deal all weekend long. Our message is 'rest easy while we democratize fashion in footwear and accessories.' Our shoppers are always assured a great sale. We've expanded our winter offering, including our accessory collection, and our stores are stocked with a huge array of affordable gift ideas and shoes and accessory items to outfit the whole family for every type of holiday gathering -- from cozy boots for a sleigh ride to fabulous dress styles for the New Year's Eve special event."

Accessories Make Great Gifts -- and Under $15
Payless holiday accessories provide a fresh update to any holiday outfit and are ideal gift options for shoppers seeking to save money without sacrificing the season's style or the spirit of giving.

Rounding out the retailer's holiday gift offerings are perfect stocking stuffers and gifts like:

-- opaque and patterned tights
-- bright hard case wallets
-- wristlets
-- jewelry such as necklaces, bracelets, earrings and cocktail rings
-- winter weather accessories like legwarmers, convertible gloves, patterned scarves, and woven hats designed to keep out the cold
-- handbags, totes and clutches


Shoppers looking to celebrate the holidays in style can add pops of sparkle and shine by accenting a classic holiday look, like the Little Black Dress, with the latest accessory items including metallic wristlets, long-drop charm necklaces, chandelier earrings and glimmering cocktail rings. There are amazingly affordable gift options -- a myriad of items priced on average under $15, some as low as just $4, for every loved one on the holiday shopping list.

Designer Labels
The winter collection is arriving in stores now featuring the hottest designer trends with special holiday collections of the Christian Siriano for Payless and Lela Rose for Payless labels.

Fashion designer Christian Siriano, well-known for winning Season Four of Project Runway, loves to amp up his footwear designs with dramatic, edgy details and the Christian Siriano for Payless holiday collection is no exception. Siriano delivers his second collection for Payless with vampy silhouettes like hidden platform pumps, thick strappy heels, almond toe flats and a peep-toe bootie -- all featuring luxe gold metallic fabric, bold floral prints and high-shine patent details. The shoe and handbag styles are accented with gold accents and chain and zipper details.

Lela Rose, best known for her unique "classic with a twist" aesthetic often achieves this in her shoe and handbag styles by using a mix of fabrics and textures. The Lela Rose for Payless holiday line features amethyst jewel tones and sueded materials to accent the line's resort-casual silhouettes, while sophisticated black & white checked motifs and delicate bows and ruffles distinguish festive holiday style. The line includes a wedge, round and peep-toe pumps, a flat and an ankle bootie, along with a clutch and tote available in two classic holiday colors -- red and black.

Payless designer items are available at prices ranging from $27.99 to $50 an item.

In addition to Payless Designer Collections, the winter collection features well-known brands such as Airwalk(R), American Eagle(TM) by Payless, Dexter(R) and Champion(R) showcasing key trends like smooth patent, vintage styling, animal prints, burnished metallic, ruffle and bow detailing, and sparkle embellishments. Warm & cozy looks include tall and ankle boots and slipper mocs featuring sueded materials, sweater knits and trend accents like faux-fur and shearling trim, buckles and tassel ties. With a wide variety of silhouettes to choose from, style-hungry shoppers can find a look to punctuate their personal style statement or gift giving theme.

About Payless & Collective Brands, Inc.
Payless ShoeSource, Inc., a unit of Collective Brands, Inc., is the largest specialty family footwear retailer in the Western Hemisphere and is dedicated to democratizing fashion and design in footwear and accessories and inspiring fun, fashion possibilities for the family at a great value. As of the end of second quarter 2009, the company operated more than 4,500 stores. In addition, customers can buy shoes over the Internet through Payless.com(R) at www.payless.com.

Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its more than 4,500-store retail chain, with its brands Airwalk(R), American Eagle by Payless, Dexter(R), Champion(R), Zoe & Zac(TM), the first-ever affordable green footwear brand, and designer collections Lela Rose for Payless, Unforgettable Moments by Lela Rose, alice + olivia for Payless, Christian Siriano for Payless and STLP x Airwalk, among others; Collective Brands Performance + Lifestyle Group, focused on lifestyle and performance branded footwear and high-quality children's footwear sold primarily through wholesaling, with its brands including Stride Rite(R), Keds(R), Sperry Top-Sider(R), Robeez(R), and Saucony(R), among others; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk(R), Vision Street Wear(R), Sims(R), Lamar(R) and LTD(R). Information about, and links for shopping on, each of the Collective Brand's units can be found at www.collectivebrands.com.

AMERICAN EAGLE BY PAYLESS IS NOT AFFILIATED WITH AMERICAN EAGLE OUTFITTERS

SOURCE: Payless ShoeSource