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Halloween Candy Purchasers Favor Name Brands

Oct. 15, 2009


Halloween Candy Purchasers Favor Name Brands

Despite the down economy, name-brand candies will reign on Halloween. A leading research firm says that sales of store-brand candy sales dip as customers turn to big brands like M&M's, Hershey, and Nestle as Trick-or-Treat time approaches.

According to The Nielsen Company, store brands usually comprise 8.1% of candy sales, but this figure dips to 5.6% through the later part of October.

Todd Hale, senior vice president, Consumer & Shopper Insights, The Nielsen Company indicates that the reduced purchase of store-brand candy products "is a sign that consumers may be 'splurging' with brand name products for the holiday or simply taking advantage of brand name promotions and price reductions."

The company indicates that candy sales for Halloween total approximately $1.9 billion, equating to 598 million pounds of candy.

Source: (c) 2009. All rights reserved.

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