News Column

Hispanic Business Media Announces Partnership With 24/7 Real Media

Aug. 28, 2008

Santa Barbara, CA -- Hispanic Business Media is proud to announce the expansion of its digital marketing solutions repertoire. This collaboration will broaden the functionality of Hispanic Business' Web site by expanding ad server capabilities.

Along with the ability to target ads ROS (Run of Site), Hispanic Business Media now offers specific targeting by channel, specific page, time-of-day, day-of-week, keyword and geo-targeting. Geo-targeting will provide the opportunity to target the affluent, professional and business consumers in its largest markets; California, Florida, New York, Illinois, Texas, Georgia, Arizona and New Mexico.

As the premier source of business news and events for Hispanic professionals, Hispanic Business Media now offers these additional capabilities to better serve its client base. Currently, HispanicBusiness.com receives more than 1.2 million visits per month and approximately 10 million page views each month.

About Hispanic Business Inc.
For more than a quarter century, Hispanic Business Inc. has been the source for the latest trends, research, and reporting on the growth of the U.S. Hispanic consumer market and the Hispanic enterprise and professional sectors.
Hispanic Business Media properties provide innovative branding and targeted marketing solutions across multiple platforms:
-- Award-winning print editorial via Hispanic Business magazine, which provides readers in the United States and around the world with the most relevant and data-driven news on the U.S. Hispanic economy.
-- Fresh, real-time online content and interaction via HispanicBusiness.com.
-- Hispanic Business Events, which feature and draw the nation's most affluent and influential Hispanic leaders. Examples include the Hispanic Business magazine EOY Awards for entrepreneurial excellence; the CEO Capital Markets Roundtable; and the Woman of the Year (WOY) Awards.
-- Unique data reports on the U.S. Hispanic sector developed by HispanTelligence, the research arm of Hispanic Business.
-- Diversity recruiting and career services from HireDiversity.com.
-- Hispanic Business magazine, HispanicBusiness.com, Hispanic Business magazine EOY, HireDiversity.com, and HispanTelligence are registered trademarks of Hispanic Business Inc. 2008 Hispanic Business Inc. All rights reserved.

Hispanic Business magazine, HispanicBusiness.com, Hispanic Business magazine EOY, HireDiversity.com, and HispanTelligence are registered trademarks of Hispanic Business Inc. 2008 Hispanic Business Inc. All rights reserved.

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Contact: Todd M. Kaufman, todd.kaufman (at) hbinc.com, 805.964.4554



Source: HispanicBusiness.com (c) 2008. All rights reserved.


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